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Retail Innovation and Shopping Practices: Consumers' Reactions to Self-Service Retailing

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Listed:
  • Andrew Alexander
  • Simon Phillips
  • Gareth Shaw

    (School of Business and Economics, Streatham Building, University of Exeter, Exeter EX4 4RJ, England;)

Abstract

In this paper we address the related issues of retail innovation, changing shopping practices, and shopping geographies. We do so in relation to the spread of self-service grocery stores, and particularly the supermarket, in the postwar retail environment of Britain (1950–70), arguing that this juncture provides a propitious opportunity to study the relationship between changing practices of retailing and consumption. We highlight shoppers’ selective adoption of new self-service formats in relation to certain product categories and argue that this can be explained in part by reference to the socially embedded nature of women food shoppers’ behaviours and in particular the influence of contemporary notions of the ‘good housewife‘. We support our argument by reference to a wide range of contemporary documentary material relating to postwar shopping including market research reports, the publications of local consumer groups, and selected retailer and government archive sources.

Suggested Citation

  • Andrew Alexander & Simon Phillips & Gareth Shaw, 2008. "Retail Innovation and Shopping Practices: Consumers' Reactions to Self-Service Retailing," Environment and Planning A, , vol. 40(9), pages 2204-2221, September.
  • Handle: RePEc:sae:envira:v:40:y:2008:i:9:p:2204-2221
    DOI: 10.1068/a39117
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    References listed on IDEAS

    as
    1. Andrew Alexander & Gareth Shaw & Louise Curth, 2005. "Promoting Retail Innovation: Knowledge Flows during the Emergence of Self-Service and Supermarket Retailing in Britain," Environment and Planning A, , vol. 37(5), pages 805-821, May.
    2. Thompson, Craig J, 1996. "Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 388-407, March.
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