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Probability-Based Models of Spatial Search

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  • H J Miller

    (Department of Geography, University of Utah, Salt Lake City, 84112 UT, USA)

Abstract

The author develops and explores probability-based decision strategies for the consumer spatial search problem. These strategies extend experimental and analytical work in psychology on repeated choice among alternatives with varying reinforcement rates. Normative models postulate that the searcher attempts to maximize the frequency with which the lowest acquisition cost will be achieved over a multiple-trip horizon. A behavioral model postulates that the searcher maximizes the frequency with which the maximum utility will be achieved over a multiple-trip horizon. These models encompass a wide range of behavioral factors, including the perceived travel cost, decision foresight, learning, price motivation, and risk attitudes. Sensitivity experiments conducted with the models establish their basic characteristics and assess the influence of these behavioral factors on the spatial search process.

Suggested Citation

  • H J Miller, 1994. "Probability-Based Models of Spatial Search," Environment and Planning A, , vol. 26(3), pages 383-405, March.
    • Handle: RePEc:sae:envira:v:26:y:1994:i:3:p:383-405
    DOI: 10.1068/a260383
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    References listed on IDEAS

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    1. Goldman, Arieh & Johansson, J K, 1978. "Determinants of Search for Lower Prices: An Empirical Assessment of the Economics of Information Theory," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(3), pages 176-186, December.
    2. Kagel, John H, et al, 1975. "Experimental Studies of Consumer Demand Behavior Using Laboratory Animals," Economic Inquiry, Western Economic Association International, vol. 13(1), pages 22-38, March.
    3. Brucks, Merrie, 1988. "Search Monitor: An Approach for Computer-Controlled Experiments Involving Consumer Information Search," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 117-121, June.
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    Cited by:

    1. Yamamoto, Toshiyuki & Li, Cheng & Morikawa, Takayuki, 2014. "An empirical analysis of the factors raising the interest in new shopping destinations," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 950-957.

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