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Blue Moon Natural Foods

Author

Listed:
  • Jill A. Kammermeyer
  • Margaret J. Naumes

Abstract

Blue Moon began as a natural foods market and deli in Exeter, New Hampshire, added a small restaurant, and had just opened an upstairs space for classes by local instructors. Founder Kathy Gallant had a vision that had evolved over time and a strong commitment to her customers and employees. At the end of 2002, Kathy was considering future paths for Blue Moon and herself. She was contemplating ways eventually to leave the business but still had many ideas for Blue Moon and its community.

Suggested Citation

  • Jill A. Kammermeyer & Margaret J. Naumes, 2009. "Blue Moon Natural Foods," Entrepreneurship Theory and Practice, , vol. 33(3), pages 789-803, May.
    • Handle: RePEc:sae:entthe:v:33:y:2009:i:3:p:789-803
    DOI: 10.1111/j.1540-6520.2009.00325.x
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    References listed on IDEAS

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    1. Elitzak, Howard, 1999. "Food Cost Review, 1950-97," Agricultural Economic Reports 34053, United States Department of Agriculture, Economic Research Service.
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