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The role of digitalization in international tourism inflow to Romania: A spatial gravity model approach

Author

Listed:
  • Irina Denisa Munteanu

    (Faculty of Economic Cybernetics, Statistics and Informatics, Bucharest University of Economic Studies, Romania)

  • Zizi Goschin

    (Faculty of Economic Cybernetics, Statistics and Informatics, Bucharest University of Economic Studies, Romania)

Abstract

Tourism plays a crucial role in a country's economic development, offering opportunities for growth and alleviating regional disparities. This study focuses on the Romanian tourism sector, acknowledging its potential for development and recent resilience following the COVID-19 pandemic. There is a need for a deeper understanding of international tourism inflow to Romania, given its potential contribution to economic growth. To this aim, we employ gravity models, commonly used in international tourism research, but rarely in Romania, especially the spatial ones. It is noteworthy that spatial gravity models consistently outperform classical models in this context. Filling a gap in the literature, the paper introduces a novel approach by incorporating digitization as an additional factor of influence in the spatial gravity model. The results confirm the main hypotheses of the gravity models: the geographical distance, GDP, and population size are indeed significant factors in explaining international tourist flows to Romania. Rather surprisingly, we found a negative impact of internet use by citizens in the countries of origin on tourist inflows to Romania. This suggests inadequate online promotion, indicating an urgent need for increased advertising of Romania's tourist attractions.

Suggested Citation

  • Irina Denisa Munteanu & Zizi Goschin, 2024. "The role of digitalization in international tourism inflow to Romania: A spatial gravity model approach," Romanian Journal of Regional Science, Romanian Regional Science Association, vol. 18(1), pages 67-86, June.
  • Handle: RePEc:rrs:journl:v:18:y:2024:i:1:p:67-86
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    References listed on IDEAS

    as
    1. Morley, Clive & Rosselló, Jaume & Santana-Gallego, Maria, 2014. "Gravity models for tourism demand: theory and use," Annals of Tourism Research, Elsevier, vol. 48(C), pages 1-10.
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    More about this item

    Keywords

    spatial gravity model; spatial lag and spatial error models; digitalization; tourism;
    All these keywords.

    JEL classification:

    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models
    • C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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