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Digital Platforms Business Models

Author

Listed:
  • Ioana CÎMPAN

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Emil Lucian CRISAN

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Irina Iulia SALANTA

    (Babes-Bolyai University of Cluj-Napoca, Romania)

  • Alin Adrian MIHAILA

    (Babes-Bolyai University of Cluj-Napoca, Romania)

Abstract

Digital platforms have been recently studied in the literature as their relevance and impact is increasing rapidly. The purpose of this paper is to investigate based on the available literature the business models of digital platforms, and to form some typologies for understanding them better. In this endeavour we extracted 25 cases of digital platforms through a literature review process, continued with analysing them in detail to create four taxonomies of various business models of digital platforms. Results show a large variety of business models for digital platforms, and also an evolutionary trend. We grouped the data using the business model canvas, including key partners, key activities, key resources, value proposition, customer relationships, channels, customer segments, cost structure and revenue streams, resulting in four archetypes such as: marketplace, social community, software ecosystem and digital product. Future research may test qualitatively the evolution of a business model within each category, but also the Software Ecosystem model is studied from a managerial perspective, as it has only been explored from the information systems lens.

Suggested Citation

  • Ioana CÎMPAN & Emil Lucian CRISAN & Irina Iulia SALANTA & Alin Adrian MIHAILA, 2022. "Digital Platforms Business Models," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 23(5), pages 612-629, December.
    • Handle: RePEc:rom:rmcimn:v:23:y:2022:i:5:p:612-629
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Digital platforms; Business model; Marketplace; Social community; Software ecosystem; and Digital product.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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