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Approaches to Digitalization within Organizations and Romania

Author

Listed:
  • Lavinia-Andreea GRUIA

    (West Universityof Timisoara)

  • Nicolae BIBU

    (West University of Timisoara)

  • Marian NASTASE

    (The Bucharest University of Economic Studies)

  • Alexandru ROJA

    (West University of Timisoara)

  • Nicoleta CRISTACHE

    (University of Dunarea de Jos)

Abstract

Digital transformation is happening everywhere and organizations must adopt new technologies to remain on the market and to be able to expand to new markets. By implementing new digital technologies businesses will be able to create new products and offer better customer services by meeting customers' expectations. It is important for every business to understand that implementing technologies like artificial intelligence, big data, robotics and augmented reality will change not only product life cycles but also the way people will work and interact with these technologies. Digitalization will affect the way organizations will conduct their business by creating new business models that integrate digital technological innovations. In future organizations must adapt to remain competitive and take care of their customers and their employees.

Suggested Citation

  • Lavinia-Andreea GRUIA & Nicolae BIBU & Marian NASTASE & Alexandru ROJA & Nicoleta CRISTACHE, 2020. "Approaches to Digitalization within Organizations and Romania," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(3), pages 287-297, July.
    • Handle: RePEc:rom:rmcimn:v:21:y:2020:i:3:p:287-297
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    File URL: https://www.rmci.ase.ro/no21vol3/01.pdf
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    References listed on IDEAS

    as
    1. Magdalena Alina ILCUS, 2018. "Impact of Digitalization in Business World," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 19(4), pages 350-358, October.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Alexandra IOSIFESCU & Constanta POPESCU, 2022. "The Determining Factors of Work Motivation for the Generations of Employees," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 205-210.
    2. Dragos Sebastian Cristea & Alexandru Adrian Gavrila & Stefan Mihai Petrea & Dan Munteanu & Sofia David & Catalin Octavian Manescu, 2024. "The Use of Artificial Intelligence in Sturgeon Aquaculture," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(67), pages 957-957, August.
    3. Abi Saad, Elie & Tremblay, Nathalie & Agogué, Marine, 2024. "A multi-level perspective on innovation intermediaries: The case of the diffusion of digital technologies in healthcare," Technovation, Elsevier, vol. 129(C).

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    More about this item

    Keywords

    digital business models; digital operation models; digital competitive advantage; digitalization.;
    All these keywords.

    JEL classification:

    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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