Increasing Academic Brand Awareness through Virtual Reality
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- Marian NASTASE & Marius GIUCLEA & Oliviana BOLD, 2012. "The Impact of Change Management in Organizations – a Survey of Methods and Techniques for a Successful Change," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 5-16, March.
- Alexandru Ionut ROJA & Alexandru Marian NASTASE, 2012. "Perspectives and Distinctive Particularities of Collaborative Networks," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(4), pages 501-510, October.
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More about this item
Keywords
virtual reality; augmented reality; higher education; virtual tours; active learning.;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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