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The Spanish E-retailing Customers Segmentation

Author

Listed:
  • Eduard CRISTOBAL

    (University of Lleida (UdL), Spain)

  • Frederic MARIMON

    (International University of Catalonia (UIC), Spain)

  • Natalia DARIES

    (Open University of Catalonia (UOC), Spain)

  • Yolanda MONTAGUT

    (University of Lleida (UdL), Spain)

Abstract

This article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.

Suggested Citation

  • Eduard CRISTOBAL & Frederic MARIMON & Natalia DARIES & Yolanda MONTAGUT, 2010. "The Spanish E-retailing Customers Segmentation," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 779-798, December.
    • Handle: RePEc:rom:rmcimn:v:11:y:2010:i:5:p:779-798
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    File URL: https://www.rmci.ase.ro/no11vol5/03.pdf
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    References listed on IDEAS

    as
    1. Rohm, Andrew J. & Swaminathan, Vanitha, 2004. "A typology of online shoppers based on shopping motivations," Journal of Business Research, Elsevier, vol. 57(7), pages 748-757, July.
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    More about this item

    Keywords

    Virtual supermarket; segmentation; Internet; E-commerce; marketing.;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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