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Internet diffusion in India: A study based on Growth Curve modelling

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  • Sanjay Kumar SINGH

    (Indian Institute of Management Lucknow, India)

  • Vijay Lakshmi SINGH

    (Jaipuria Institute of Management Lucknow, India)

Abstract

The Internet, which was introduced to the Indian public in the mid-1990s, has become the dominant means of communication and revolutionizing the communication environment like nothing before. As a result, Internet demand in India is increasing at a tremendous rate; in the year 2019-20 alone, 190 million new Internet users were added. Due to this, Internet-penetration in the country surpassed the mark of 40 percent in the same year. The main aim of this paper is to assess the pattern and rate of diffusion of the Internet in India in order to contribute towards the larger dialogue on managing the services and evaluating the impact of Internet on various aspects of socio-economic dimensions in India. The study uses S-shaped growth curve models, logistic, Gompertz, and simple modified exponential ones, for the same. We find that India is likely to achieve universal Internet access by the year 2028-29. Thus, 2028-29 may be a turning point in the socio-economic trajectory of the country. Further results, implications and future research scope are also discussed.

Suggested Citation

  • Sanjay Kumar SINGH & Vijay Lakshmi SINGH, 2023. "Internet diffusion in India: A study based on Growth Curve modelling," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 15(2), pages 29-42, June.
    • Handle: RePEc:rom:mrpase:v:15:y:2023:i:2:p:29-42
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