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The Effect Of Regret Determinants On Consumers' Post-Purchase Behavior In Urban Shopping Complex Building

Author

Listed:
  • Seyedali VAHEDI MOAKHAR

    (Lincoln University College, Faculty of Business and Accountancy, 47301 Petaling Jaya, Malaysia)

  • Najla SHAFIGH

    (Lincoln University College, Faculty of Business and Accountancy, 47301 Petaling Jaya, Malaysia)

  • Romina ZERAFAT

    (Lincoln University College, Faculty of Business and Accountancy, 47301 Petaling Jaya, Malaysia)

  • Reza SOHAE

    (Lincoln University College, Faculty of Business and Accountancy, 47301 Petaling Jaya, Malaysia)

Abstract

Customers are the most effective factors in organizations success, especially in today's competitive world. Therefore, the organizations should consider them more than other factors. So, factors that affect them and also the mediators’ effect on consumers purchase behavior should be investigated. So this research has investigated the effect of regret moderators on consumers' post-purchase behavior. This research is applied and descriptive type. Research population includes all customers of Babolsar Bozorgmehr shopping center in Iran during the summer 2016 and 384 of them have been selected through Cochran formula. A questionnaire has been used to gather data. Its reliability has been tested by a pre-test and its validity has been tested by face validation. To analyze the data factor analysis, regression test, SPSS, and LISREL software have been used. The results have indicated that; Perceived responsibility, Reversibility, Number of alternatives, Selfesteem, Social comparison, Optimism vs pessimism, Perfectionism, and Rumination have an impact on the post-purchase regret.

Suggested Citation

  • Seyedali VAHEDI MOAKHAR & Najla SHAFIGH & Romina ZERAFAT & Reza SOHAE, 2018. "The Effect Of Regret Determinants On Consumers' Post-Purchase Behavior In Urban Shopping Complex Building," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 10(2), pages 63-77, June.
    • Handle: RePEc:rom:mrpase:v:10:y:2018:i:2:p:63-77
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    References listed on IDEAS

    as
    1. Christian Gollier, 2020. "Aversion to risk of regret and preference for positively skewed risks," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 70(4), pages 913-941, November.
    2. Aliya Bushra*, 2015. "Consumer culture and post-purchase behavior," Journal of Developing Areas, Tennessee State University, College of Business, vol. 49(6), pages 15-24, Special I.
    3. repec:cup:judgdm:v:11:y:2016:i:3:p:275-286 is not listed on IDEAS
    4. Kesari, Bikrant & Atulkar, Sunil, 2016. "Satisfaction of mall shoppers: A study on perceived utilitarian and hedonic shopping values," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 22-31.
    5. Keaveney, Susan M. & Huber, Frank & Herrmann, Andreas, 2007. "A model of buyer regret: Selected prepurchase and postpurchase antecedents with consequences for the brand and the channel," Journal of Business Research, Elsevier, vol. 60(12), pages 1207-1215, December.
    Full references (including those not matched with items on IDEAS)

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