IDEAS home Printed from https://ideas.repec.org/a/rom/merase/v5y2020i2p278-290.html
   My bibliography  Save this article

Entry Mode Strategy, Firm-Level Capability, Environmental Turbulence, and Organisational Performance: A Moderated Analysis

Author

Listed:
  • Abiodun B.ONAMUS

    (Department of Management & Accounting, Lead City University, Ibadan Oyo State, Nigeria)

  • Grace O. MAKINDE

    (Department of Business Administration & Marketing, Babcock University, Ilishan-Remo Ogun State, Nigeria)

  • Babatunde H. AKINLABI

    (Department of Business Administration & Marketing, Babcock University, Ilishan-Remo Ogun State, Nigeria)

Abstract

This study examined the effect of entry mode strategy and firm-level capability on organisational performance of selected Fast-Moving Consumer Goods (FMCG) manufacturer in Lagos State, Nigeria; more so, it investigated the moderating effect of environmental turbulence on the interaction between entry mode strategy and firm-level capability, and organisational performance. The cross-sectional survey research design was adopted with a sample of 452 employees of twelve selected FMCGs manufacturers in Lagos State, Nigeria. A hierarchical regression analysis was conducted to substantiate the moderation-effect hypotheses formulated. Findings showed that entry mode strategy and firm-level capability have a positive and significant effect on organisational performance. Further analysis showed that the interaction term of environmental turbulence, firm-level capability, and entry mode strategy explained the increase in organisational performance with the introduction of environmental turbulence as a moderator. Beyond the performance-effect of entry mode strategy and firm-level capability, management needs to keep abreast of issues happening in the external environment and proactively position their organisation to take advantage of the environment's opportunities while reducing exposure to negative consequences.

Suggested Citation

  • Abiodun B.ONAMUS & Grace O. MAKINDE & Babatunde H. AKINLABI, 2020. "Entry Mode Strategy, Firm-Level Capability, Environmental Turbulence, and Organisational Performance: A Moderated Analysis," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 278-290, December.
    • Handle: RePEc:rom:merase:v:5:y:2020:i:2:p:278-290
    as

    Download full text from publisher

    File URL: https://mer.ase.ro/files/2020-2/5-2-7.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Foroudi, Pantea & Jin, Zhongqi & Gupta, Suraksha & Melewar, T.C. & Foroudi, Mohammad Mahdi, 2016. "Influence of innovation capability and customer experience on reputation and loyalty," Journal of Business Research, Elsevier, vol. 69(11), pages 4882-4889.
    2. Kimura, Yui & Pugel, Thomas A., 1995. "Keiretsu and Japanese direct investment in US manufacturing," Japan and the World Economy, Elsevier, vol. 7(4), pages 481-503, November.
    3. Nisar, Shaista & Boateng, Agyenim & Wu, Junjie, 2018. "The entry mode strategy and performance of SMEs: Evidence from Norway," Research in International Business and Finance, Elsevier, vol. 45(C), pages 323-333.
    4. Kausar Yasmeen & Kuperan Viswanathan, 2017. "Influence of Country Factors on Entry Mode Through Knowledge and Transactional Cost Economics: Market Entry: Evidence from Construction Firms," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 581-585.
    5. Godwin Okafor, 2017. "The Determinants of Firm Performance and Bribery: Evidence from Manufacturing Firms in Nigeria," International Economic Journal, Taylor & Francis Journals, vol. 31(4), pages 647-669, October.
    6. Sandeep Vij & Harpreet Singh Bedi, 2016. "Are subjective business performance measures justified?," International Journal of Productivity and Performance Management, Emerald Group Publishing Limited, vol. 65(5), pages 603-621, June.
    7. David J Teece, 2014. "A dynamic capabilities-based entrepreneurial theory of the multinational enterprise," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 45(1), pages 8-37, January.
    8. Wang, Guangping & Dou, Wenyu & Zhu, Weichun & Zhou, Nan, 2015. "The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence," Journal of Business Research, Elsevier, vol. 68(9), pages 1928-1936.
    9. Yadong Luo, 2001. "Determinants of Entry in an Emerging Economy: A Multilevel Approach," Journal of Management Studies, Wiley Blackwell, vol. 38(3), pages 443-472, May.
    10. Siripaisalpipat, Pimonwan & Hoshino, Yasuo, 2000. "Firm-specific advantages, entry modes, and performance of Japanese FDI in Thailand," Japan and the World Economy, Elsevier, vol. 12(1), pages 33-48, January.
    11. Hollender, Lina & Zapkau, Florian B. & Schwens, Christian, 2017. "SME foreign market entry mode choice and foreign venture performance: The moderating effect of international experience and product adaptation," International Business Review, Elsevier, vol. 26(2), pages 250-263.
    12. Contractor, Farok & Yang, Yong & Gaur, Ajai S., 2016. "Firm-specific intangible assets and subsidiary profitability: The moderating role of distance, ownership strategy and subsidiary experience," Journal of World Business, Elsevier, vol. 51(6), pages 950-964.
    13. Anning-Dorson, Thomas, 2018. "Customer involvement capability and service firm performance: The mediating role of innovation," Journal of Business Research, Elsevier, vol. 86(C), pages 269-280.
    14. Dunning, John H., 2000. "The eclectic paradigm as an envelope for economic and business theories of MNE activity," International Business Review, Elsevier, vol. 9(2), pages 163-190, April.
    15. Zhang, Man & Hartley, Janet L., 2018. "Guanxi, IT systems, and innovation capability: The moderating role of proactiveness," Journal of Business Research, Elsevier, vol. 90(C), pages 75-86.
    16. Ofoegbu Wilson Chukwuemeka & B. C. Onuoha, 2018. "Dynamic Capabilities and Competitive Advantage of Fast Foods Restaurants," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 4(3), pages 7-14, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Emmanuel, Zachariah & Anga, Rosemary A. & Isa, Charity G., 2019. "The Determinants of Micro, Small and Medium Enterprises’ (MSMEs) Performance in Nigeria: Evidence from Business Enterprise Survey," MPRA Paper 98874, University Library of Munich, Germany.
    2. Reinhold Decker & Xuemin Zhao, 2004. "SMEs' Choice of Foreign Market Entry Mode: A Normative Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 3(3), pages 181-200, December.
    3. Sarianna M Lundan, 2018. "From the editor: Engaging international business scholars with public policy issues," Journal of International Business Policy, Palgrave Macmillan, vol. 1(1), pages 1-11, June.
    4. Sarianna M. Lundan & Jiatao Li, 2019. "Adjusting to and learning from institutional diversity: Toward a capability-building perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(1), pages 36-47, February.
    5. Nguyen, Quyen T.K. & Rugman, Alan M., 2015. "Multinational subsidiary sales and performance in South East Asia," International Business Review, Elsevier, vol. 24(1), pages 115-123.
    6. Jones, Chris & Temouri, Yama & Cobham, Alex, 2018. "Tax haven networks and the role of the Big 4 accountancy firms," Journal of World Business, Elsevier, vol. 53(2), pages 177-193.
    7. Jell-Ojobor, Maria & Hajdini, Ilir & Windsperger, Josef, 2022. "Governance of international franchise networks: Combining value creation and value appropriation perspectives," Journal of Business Research, Elsevier, vol. 139(C), pages 267-279.
    8. Liedong, Tahiru Azaaviele & Peprah, Augustine Awuah & Amartey, Abednego Okoe & Rajwani, Tazeeb, 2020. "Institutional voids and firms' resource commitment in emerging markets: A review and future research agenda," Journal of International Management, Elsevier, vol. 26(3).
    9. Keith D. Brouthers & Liang Chen & Sali Li & Noman Shaheer, 2022. "Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(9), pages 2088-2115, December.
    10. Viktor Fredrich & Siegfried Gudergan & Ricarda B. Bouncken, 2022. "Dynamic Capabilities, Internationalization and Growth of Small- and Medium-Sized Enterprises: The Roles of Research and Development Intensity and Collaborative Intensity," Management International Review, Springer, vol. 62(4), pages 611-642, August.
    11. Hu, Tiancheng & Guo, Rui & Ning, Lutao, 2022. "Intangible assets and foreign ownership in international joint ventures: The moderating role of related and unrelated industrial agglomeration," Research in International Business and Finance, Elsevier, vol. 61(C).
    12. Onamusi Abiodun Babatunde, 2020. "Knowledge Acquisition Capability, Strategic Response Capability, And Organizational Performance: A Mediation Analysis," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(3), pages 47-60, September.
    13. Liu, Ting & Li, Xizhuo, 2022. "How Do MNCs Conduct Local Technological Innovation in a Host Country? An Examination From Subsidiaries' Perspective," Journal of International Management, Elsevier, vol. 28(3).
    14. Ogasavara, Mario Henrique & Hoshino, Yasuo, 2007. "The impact of ownership, internalization, and entry mode on Japanese subsidiaries' performance in Brazil," Japan and the World Economy, Elsevier, vol. 19(1), pages 1-25, January.
    15. Christofi, Michael & Zahoor, Nadia & Hadjielias, Elias & Adomako, Samuel, 2024. "Business model innovation and international performance of emerging market international businesses," Journal of International Management, Elsevier, vol. 30(1).
    16. Noémie Dominguez, 2018. "Promotion agencies and SMEs’ internationalization process: A blessing or a curse? [Agences de promotion et processus internationalisation des PME: bénédiction ou malédiction?]," Journal of International Entrepreneurship, Springer, vol. 16(1), pages 58-81, March.
    17. Michael Nippa & Jeffrey J Reuer, 2019. "On the future of international joint venture research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(4), pages 555-597, June.
    18. Olga Petricevic & David J Teece, 2019. "The structural reshaping of globalization: Implications for strategic sectors, profiting from innovation, and the multinational enterprise," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(9), pages 1487-1512, December.
    19. Haitao Yu & Pratima Bansal & Diane-Laure Arjaliès, 2023. "International business is contributing to environmental crises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(6), pages 1151-1169, August.
    20. Richard Harris & Catherine Robinson, 2003. "Foreign Ownership and Productivity in the United Kingdom Estimates for U.K. Manufacturing Using the ARD," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 22(3), pages 207-223, May.

    More about this item

    Keywords

    dynamic capability theory; eclectic theory; entry-mode strategy; firm-level capability; organisational performance;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:merase:v:5:y:2020:i:2:p:278-290. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.