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Dynamic Capabilities and Competitive Advantage of Fast Foods Restaurants

Author

Listed:
  • Ofoegbu Wilson Chukwuemeka

    (Department of Management Faculty of Management Sciences University of Port Harcourt, Nigeria)

  • B. C. Onuoha

    (Department of Management Faculty of Management Sciences University of Port Harcourt, Nigeria)

Abstract

The study focused on the relationship between dynamic capabilities and competitive advantage of fast foods restaurants in Rivers State, Nigeria. A cross-sectional survey research design was adopted, while primary data was collected via the administration of a structured questionnaire. Three hypotheses were formulated that, the dimensions of dynamic capabilities do not significantly correlate with the competitive advantage of the firms. However, the result of the analysis disproved the null hypotheses, meaning that dynamic capabilities of the firms significantly influence their levels of competitive advantage. It was recommended that managers of the firms should encourage quick response to environmental changes, by enhancing their employeesÂ’ capability to detect, monitor and respond to competition. Also, employees should be exposed to current trends, technologies and business applications in the sector to enhance their competencies which will, in turn, improve the competitive advantage of the firm.

Suggested Citation

  • Ofoegbu Wilson Chukwuemeka & B. C. Onuoha, 2018. "Dynamic Capabilities and Competitive Advantage of Fast Foods Restaurants," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 4(3), pages 7-14, March.
    • Handle: RePEc:mgs:ijmsba:v:4:y:2018:i:3:p:7-14
    DOI: 10.18775/ijmsba.1849-5664-5419.2014.43.1001
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    Citations

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    Cited by:

    1. Manar Nael Khaleel Niwash & Kemal Cek & Serife Z. Eyupoglu, 2022. "Intellectual Capital and Competitive Advantage and the Mediation Effect of Innovation Quality and Speed, and Business Intelligence," Sustainability, MDPI, vol. 14(6), pages 1-21, March.
    2. Asikhia, Olalekan. U. & Makinde Grace. O. & Akinlabi, Bababtunde. A. & Adewole, Adekunle. A., 2022. "Strategy execution as determinant of deposit money banks’ customer satisfaction in Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(5), pages 633-638, May.
    3. Abiodun B.ONAMUS & Grace O. MAKINDE & Babatunde H. AKINLABI, 2020. "Entry Mode Strategy, Firm-Level Capability, Environmental Turbulence, and Organisational Performance: A Moderated Analysis," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 5(2), pages 278-290, December.
    4. Eltigani Ahmed & James Kilika & Clare Gakenia, 2021. "The conceptualization of dynamic resource orchestration framework as an anchor for organizational resilience," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 53-61, October.
    5. Ekom Etim Akpan & Eluka Johnny & Waribugo Sylva, 2022. "Dynamic Capabilities and Organizational Resilience of Manufacturing Firms in Nigeria," Vision, , vol. 26(1), pages 48-64, March.
    6. Ivana Ascic & Josip Ascic & Per Hilletofth & Márcio Lopes Pimenta & Olli-Pekka Hilmola, 2022. "An Evaluation of Critical Capabilities and Improvement Areas for Competitive Manufacturing in a Developed-Country Environment," Sustainability, MDPI, vol. 14(11), pages 1-20, May.
    7. Onamusi Abiodun Babatunde, 2020. "Knowledge Acquisition Capability, Strategic Response Capability, And Organizational Performance: A Mediation Analysis," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(3), pages 47-60, September.

    More about this item

    Keywords

    Dynamic capabilities; Sensing capability; Learning capability; Reconfiguration capability; Competitive advantage;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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