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SMEs' Choice of Foreign Market Entry Mode: A Normative Approach

Author

Listed:
  • Reinhold Decker

    (Department of Business Administration and Economics, Bielefeld University, Germany)

  • Xuemin Zhao

    (Department of Business Administration and Economics, Bielefeld University, Germany)

Abstract

This paper develops a quantitative model for the entry mode choice of small and medium sized enterprises. Based on this model, we deduce several qualitative and quantitative propositions for decision makers, both in the companies concerned and in economic policy. In addition, we contrast our model and results with those of prior relevant works.

Suggested Citation

  • Reinhold Decker & Xuemin Zhao, 2004. "SMEs' Choice of Foreign Market Entry Mode: A Normative Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 3(3), pages 181-200, December.
    • Handle: RePEc:ijb:journl:v:3:y:2004:i:3:p:181-200
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    References listed on IDEAS

    as
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    Cited by:

    1. Laufs, Katharina & Schwens, Christian, 2014. "Foreign market entry mode choice of small and medium-sized enterprises: A systematic review and future research agenda," International Business Review, Elsevier, vol. 23(6), pages 1109-1126.
    2. Rose Quan, 2012. "SMEs Entry Mode Decision Making Process: Rational or Cybernetic?," Business and Management Research, Business and Management Research, Sciedu Press, vol. 1(3), pages 71-81, September.
    3. Rafiatul Adlin Hj Mohd Ruslan & Christopher Gan & Baiding Hu & Nguyen Thi Thieu Quang, 2019. "Accessibility to Microcredit by Small- and Medium-Sized Enterprises in Malaysia," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(3), pages 287-305, December.

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    More about this item

    Keywords

    foreign market entry mode choice; international marketing; quantitative model; small and medium sized enterprises;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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