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Impact of the Customers’ and Governments’ Demands on Complex Food Supply Chains

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Listed:
  • Alexandra Ioana IONESCU FLOREA

    (The Bucharest University of Economic Studies, Romania)

  • Rãzvan-Andrei CORBOS

    (The Bucharest University of Economic Studies, Romania)

Abstract

Food crisis are always of big concern for the consumers and governments. Complex supply chains make it more difficult for all actors involved to manage such a crisis. Companies in the food industry must respond now not only to the concerns of customers about the food safety, but also to their need for fresh and healthy products. Together with governments, to enforce regularly the legislation, customers affect the way food actors conduct their business, and can have a great impact on the food supply chain. In order to answer these needs, companies have to modify their supply chains and operate with more transparency, taking into account the demands for traceability. The objective of this article is to analyze how customers and governments trigger more transparency from the food companies and supply chains, the opportunities and challenges of implementing and communicating transparency and traceability.

Suggested Citation

  • Alexandra Ioana IONESCU FLOREA & Rãzvan-Andrei CORBOS, 2016. "Impact of the Customers’ and Governments’ Demands on Complex Food Supply Chains," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 1(1), pages 33-41, June.
    • Handle: RePEc:rom:merase:v:1:y:2016:i:1:p:33-41
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    References listed on IDEAS

    as
    1. Rajagopal, 2015. "Consumer Value Management," Palgrave Macmillan Books, in: The Butterfly Effect in Competitive Markets, chapter 5, pages 119-143, Palgrave Macmillan.
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    More about this item

    Keywords

    food supply chain; traceability; transparency; food security; food safety; health and wellness. Journal: MANAGEMENT AND ECONOMICS REVIEW;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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