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Shopping Anxiety: An X And Y Generation Comparison

Author

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  • Teodora ROMAN
  • Adriana MANOLICÃ
  • Vlad NECHITA

Abstract

Anxiety with shopping is a feeling that is more and more present among both adults and young adults in the society of today. But, regarding this topic, are the perceptions of Generation Y and Generation X different? Is there a difference between males and females or between people from big/small towns? Starting from these research questions, the purpose of the thesis is to examine the perception of the Generation Y and Generation X, as well as men and women, regarding the anxiety associated with shopping. The differences between both generation and gender regarding anxiety with shopping will be highlighted in order to better understand the way it is perceived. We conducted a survey in two towns (Ia?i and Boto?ani) – different also in terms of size, using the instrument developed by Sego and Stout (1994), which has four dimensions that measure the anxiety with shopping: the uncomfortable factor, the tense factor, the rational factor and the decisive factor. The findings show that people belonging to the Generation Y are more anxious regarding shopping, and, also men more than women. But the reason behind this needs to be addressed by a qualitative study.

Suggested Citation

  • Teodora ROMAN & Adriana MANOLICÃ & Vlad NECHITA, 2019. "Shopping Anxiety: An X And Y Generation Comparison," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 941-950, November.
    • Handle: RePEc:rom:mancon:v:13:y:2019:i:1:p:941-950
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    References listed on IDEAS

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