IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v12y2018i1p565-573.html
   My bibliography  Save this article

A Photograph Of The Urban Marketing Strategy Structure Of The Bucharest Municipality

Author

Listed:
  • Ovidiu-Iulian BUNEA

Abstract

This paper focused on presenting the capital of Romania, Bucharest, and the current situation from the perspective of tourism promotion through the steps taken in the direction of a marketing strategy. There were presented the measures taken by local authorities in the promotion activity as well as the city promotion campaigns initiated by the private sector. The road to a strong brand is long and often tedious, and although the concept of urban marketing is somewhat new to Romania, we can see a number of steps to implement it. The effects of these steps were presented through tables and graphs built from the perspective of the number of tourists who actually visited the city.

Suggested Citation

  • Ovidiu-Iulian BUNEA, 2018. "A Photograph Of The Urban Marketing Strategy Structure Of The Bucharest Municipality," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 565-573, November.
    • Handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:565-573
    as

    Download full text from publisher

    File URL: https://conference.management.ase.ro/archives/2018/pdf/3_20.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ruxandra Irina POPESCU, 2009. "The Branding Potential Of Bucharest. Strategy And Success Factors," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4(13)), pages 177-193, November.
    2. Ruxandra Irina Popescu & Răzvan-Andrei Corboş, 2010. "Strategic Options In The Construction Of The Bucharest Brand Through The Application Analysis Of The Measuring Instruments For The Urban Brands," Annals of the University of Petrosani, Economics, University of Petrosani, Romania, vol. 10(1), pages 267-278.
    3. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Monica Daniela TESU (PASCULESCU), 2011. "Reforming The Public Administration Through E-Government: A Regional Approach," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 193-204, June.
    2. repec:rom:campco:v:7:y:2011:i:1:p:193-204 is not listed on IDEAS
    3. Florina PÃŽNZARU, 2012. "From Conjunctural Urban Storytelling To City Branding: An Empirical Model For Bucharest," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(2), pages 33-44, June.
    4. Doru Marian Tudorache & Tamara Simon & Cristi Frenț & Mărioara Musteaţă-Pavel, 2017. "Difficulties and Challenges in Applying the European Tourism Indicators System (ETIS) for Sustainable Tourist Destinations: The Case of Braşov County in the Romanian Carpathians," Sustainability, MDPI, vol. 9(10), pages 1-19, October.
    5. Patrizia Modica & Alessandro Capocchi & Ilaria Foroni & Mariangela Zenga, 2018. "An Assessment of the Implementation of the European Tourism Indicator System for Sustainable Destinations in Italy," Sustainability, MDPI, vol. 10(9), pages 1-21, September.
    6. Samaneh Sadat Nickayin & Francesca Perrone & Barbara Ermini & Giovanni Quaranta & Rosanna Salvia & Filippo Gambella & Gianluca Egidi, 2021. "Soil Quality and Peri-Urban Expansion of Cities: A Mediterranean Experience (Athens, Greece)," Sustainability, MDPI, vol. 13(4), pages 1-12, February.
    7. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    8. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    9. Pelin Şahin Körmeçli, 2024. "Accessibility of Urban Tourism in Historical Areas: Analysis of UNESCO World Heritage Sites in Safranbolu," Sustainability, MDPI, vol. 16(6), pages 1-18, March.
    10. Ping Li & Fuyuan Wang & Xin Zheng & Jinku Huang, 2020. "Influencing Factors and Mechanism of Urban Community Tourism Development: A Case Study of Beijing," Sustainability, MDPI, vol. 12(7), pages 1-18, April.
    11. Madar Anca & Neaşu Nicoleta Andreea, 2020. "Tourists’ vision about the implementation of sustainable development practices in the hospitality industry in Romania," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 769-779, July.
    12. Cristina Maria Păcurar & Ruxandra-Gabriela Albu & Victor Dan Păcurar, 2021. "Tourist Route Optimization in the Context of Covid-19 Pandemic," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    13. Barbara Grah & Vlado Dimovski & Judita Peterlin, 2020. "Managing Sustainable Urban Tourism Development: The Case of Ljubljana," Sustainability, MDPI, vol. 12(3), pages 1-17, January.
    14. Paola M. A. Paniccia & Luna Leoni & Silvia Baiocco, 2017. "Interpreting Sustainability through Co-Evolution: Evidence from Religious Accommodations in Rome," Sustainability, MDPI, vol. 9(12), pages 1-19, December.
    15. Luna Santos-Roldán & Ana Mª Castillo Canalejo & Juan Manuel Berbel-Pineda & Beatriz Palacios-Florencio, 2020. "Sustainable Tourism as a Source of Healthy Tourism," IJERPH, MDPI, vol. 17(15), pages 1-15, July.
    16. Gabriel Brătucu & Ioana Bianca Chițu & Mădălina Ștefan, 2017. "Measuring The Level Of Tourist Satisfaction. Case Study Brasov County," Journal of Smart Economic Growth, , vol. 2(2), pages 35-45, May.
    17. Catalin-Ionut CIOBANU & Alexandru-Mihai BUGHEANU & Rares Constantin CIOBANU, 2015. "The Influence Of The Public Passenger Transport System On The Quality Of Urban Life. Study Case: Bucharest," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 1087-1097, November.
    18. Albertina Paula Monteiro & Catarina Cepêda & Amélia Ferreira da Silva & Eduardo Leite & Élvio Camacho, 2021. "The role of accounting information in decision-making and companies’ sustainability development: the Portuguese accountants’ perspective," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 486-501, September.
    19. Marko D. Petrović & Tamara Gajić & Irina D. Turgel & Milan M. Radovanović & Ekaterina D. Bugrova, 2024. "Fostering Sustainable Urban Tourism in Predominantly Industrial Small-Sized Cities (SSCs)—Focusing on Two Selected Locations," Sustainability, MDPI, vol. 16(14), pages 1-28, July.
    20. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    21. Koun Sugimoto & Kei Ota & Shohei Suzuki, 2019. "Visitor Mobility and Spatial Structure in a Local Urban Tourism Destination: GPS Tracking and Network analysis," Sustainability, MDPI, vol. 11(3), pages 1-17, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:12:y:2018:i:1:p:565-573. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ciocoiu Nadia Carmen (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.