The Branding Potential Of Bucharest. Strategy And Success Factors
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Cited by:
- Florina PÃŽNZARU, 2012. "From Conjunctural Urban Storytelling To City Branding: An Empirical Model For Bucharest," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(2), pages 33-44, June.
- Catalin-Ionut CIOBANU & Alexandru-Mihai BUGHEANU & Rares Constantin CIOBANU, 2015. "The Influence Of The Public Passenger Transport System On The Quality Of Urban Life. Study Case: Bucharest," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 1087-1097, November.
- Albertina Paula Monteiro & Catarina Cepêda & Amélia Ferreira da Silva & Eduardo Leite & Élvio Camacho, 2021. "The role of accounting information in decision-making and companies’ sustainability development: the Portuguese accountants’ perspective," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 486-501, September.
- Monica-Daniela TESU (PASCULESCU), 2012. "Public Administration’S Management: Challenges And Possible Solutions," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(1), pages 53-62, March.
- repec:rom:campco:v:7:y:2011:i:1:p:193-204 is not listed on IDEAS
- Monica Daniela TESU (PASCULESCU), 2011. "Reforming The Public Administration Through E-Government: A Regional Approach," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 193-204, June.
- Ovidiu-Iulian BUNEA, 2018. "A Photograph Of The Urban Marketing Strategy Structure Of The Bucharest Municipality," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 565-573, November.
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Keywords
brand; city; urban image; branding strategy; strategic vision.;All these keywords.
JEL classification:
- R33 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Nonagricultural and Nonresidential Real Estate Markets
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