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Promoting The Image Of Ngos In Society

Author

Listed:
  • Mihaela PACESILA

    (Bucharest University of Economic Studies, Romania)

Abstract

This paper analyzes the importance of communication in NGOs as well as their promotion in society. The first part of the paper explains how communication can help NGOs in their efforts. The second part of the paper describes the most important communication tools and channels which NGOs could use in order to solve the community problems, to keep in touch with all target audiences and improve their image and credibility. The last part of the paper provides an overview on the image of the nongovernmental sector in Romania.

Suggested Citation

  • Mihaela PACESILA, 2018. "Promoting The Image Of Ngos In Society," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(1), pages 104-112, October.
    • Handle: RePEc:rom:compca:v:14:y:2018:i:1:p:104-112
    as

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    References listed on IDEAS

    as
    1. Yanuar Nugroho, 2008. "Adoption of the Internet in rural NGOs in Indonesia – A study on Internet appropriation for rural sector reform," Global Development Institute Working Paper Series 2108, GDI, The University of Manchester.
    2. Simona Duhalm, 2010. "The role and importance of public relations at non-governmental organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
    3. Mark A Hager & Joseph Galaskiewicz & Jeff A Larson, 2004. "Structural embeddedness and the liability of newness among nonprofit organizations," Public Management Review, Taylor & Francis Journals, vol. 6(2), pages 159-188, June.
    Full references (including those not matched with items on IDEAS)

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