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The role and importance of public relations at non-governmental organizations

Author

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  • Simona Duhalm

Abstract

Phenomenon of globalization during the twentieth century, has increased the importance of nongovernmental organizations. Their development has gained to the whole world providing an important part of social, educational, cultural and welfare services that the community felt. Voluntary and non-profit activity which it carries led, implicitly, to increasing importance in public relations sector, compared with profit business.

Suggested Citation

  • Simona Duhalm, 2010. "The role and importance of public relations at non-governmental organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
    • Handle: RePEc:bac:fsecub:10-15-57
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    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2010/20101557.pdf
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    Citations

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    Cited by:

    1. Mihaela PACESILA, 2018. "Promoting The Image Of Ngos In Society," Proceedings of Administration and Public Management International Conference, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(1), pages 104-112, October.

    More about this item

    Keywords

    fundraising activities; communication; non-governmental organizations; persuasion; public relations;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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