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Quality Of Higher Education Online Training, Student Satisfaction And Loyalty In The Context Of The Covid-19 Pandemic. A Vietnamese Perspective

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  • Thi Hoai Trinh NGUYEN

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The study aims to test the online training quality scale and examine the relationship between training quality, satisfaction, and loyalty of online students. The results of CFA analysis on a survey sample of 300 online students of public and non-public universities in Hanoi city. The online training quality scale includes five components: (1) quality of information systems (2) quality of faculty, (3) effectiveness of online learning, (4) student satisfaction, and (5) student loyalty. Furthermore, the results of SEM analysis show that the quality of the information system, the quality of the lecturers, and the effectiveness of online learning all have an indirect relationship to loyalty, and directly for satisfaction, and anthropological factors are time and place of residence affect learners’ satisfaction.

Suggested Citation

  • Thi Hoai Trinh NGUYEN, 2021. "Quality Of Higher Education Online Training, Student Satisfaction And Loyalty In The Context Of The Covid-19 Pandemic. A Vietnamese Perspective," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(5), pages 72-90, October.
    • Handle: RePEc:rom:bemann:v:11:y:2021:i:5:p:72-90
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    1. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    2. Robert Peterson & Dwight Merunka, 2014. "Convenience samples of college students and research reproducibility," Post-Print hal-01822317, HAL.
    3. Beverly A. Browne & Dennis O. Kaldenberg & William G. Browne & Daniel J. Brown, 1998. "Student as Customer: Factors Affecting Satisfaction and Assessments of Institutional Quality," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 8(3), pages 1-14, July.
    4. Wahab Ali, 2020. "Online and Remote Learning in Higher Education Institutes: A Necessity in light of COVID-19 Pandemic," Higher Education Studies, Canadian Center of Science and Education, vol. 10(3), pages 1-16, September.
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