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Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan

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  • Adnan Safi

Abstract

Pakistani consumers must be well informed that, in achieving their corporate goals, organizations now bear greater responsibility to develop healthy environment and aware society. This study aims towards assessment of the impact of Corporate Social Responsibility on Consumer Behavior in Pakistan and to analyze whether consumers reckon Organization’s CSR initiative before buying decisions of goods and services. Carroll definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities. A Survey Questionnaire in this regard was carried out and 313 responses were collected across the different corners of Pakistan that further lead to culmination of this analysis report. The analysis showed that there is significant positive correlation between all CSR components and consumer behavior. However, Pakistani consumer’s priority appeared to be different than offered by Carroll’s Classical Pyramid, where economic responsibility was considered to be the greatest priority, followed by philanthropic, legal & ethical responsibilities.

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  • Adnan Safi, 2013. "Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan," Information Management and Business Review, AMH International, vol. 5(4), pages 194-202.
    • Handle: RePEc:rnd:arimbr:v:5:y:2013:i:4:p:194-202
    DOI: 10.22610/imbr.v5i4.1043
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    References listed on IDEAS

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    Cited by:

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    2. Shahbaz Khan & Nida Baig & Aon Waqas Awan & Muhammad Imdad Ullah, 2014. "Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer's Perceptions," Business and Economic Research, Macrothink Institute, vol. 4(1), pages 230-247, June.
    3. Iden Blanche Mbonifor & Noumigue Guy Roland Kenmegni, 2021. "The effects of Carroll’s CSR Pyramid on Consumer Buying Behaviour: Case of Mobile Telephone Network (MTN) Company Bamenda Branch, Cameroon," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(10), pages 502-509, October.
    4. Gonçalves, Tiago Cruz & Gaio, Cristina, 2023. "Corporate sustainability disclosure and media visibility: Mixed method evidence from the tourism sector," Journal of Business Research, Elsevier, vol. 155(PB).
    5. Mohammad Sohail Yunis & Laila Durrani & Amad Khan, 2017. "Corporate Social Responsibility (CSR) in Pakistan: A Critique of the Literature and Future Research Agenda," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 9(1), pages 65-88, March.
    6. Qaiser Rafique Yasser & Abdullah Al Mamun, 2017. "The Impact of Ownership Concentration on Firm Performance: Evidence from an Emerging Market," Emerging Economy Studies, International Management Institute, vol. 3(1), pages 34-53, May.
    7. Shafig Al-Haddad & Abdel-Aziz Ahmad Sharabati & Mohammad Al-Khasawneh & Rand Maraqa & Raya Hashem, 2022. "The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media," Sustainability, MDPI, vol. 14(11), pages 1-17, June.

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