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Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer's Perceptions

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  • Shahbaz Khan
  • Nida Baig
  • Aon Waqas Awan
  • Muhammad Imdad Ullah

Abstract

The main purpose of this research is to investigate the response of Pakistani banking customers towards corporate social responsibility initiatives. This study also seeks to investigate the importance level of each initiative as per the customers' perceptions. The sample includes 300 banking customers of Rawalpindi and Islamabad in Pakistan. The data has been collected by survey methodology from banking customers of Habib Bank Limited and United Bank Limited through the use of a structured questionnaire. Regression and correlation have been employed as data analysis techniques. After the data analysis, it has been concluded that banking customers are entirely in the favor of taking CSR initiatives in the banking industry. The results also show that banking customers have given the highest priority to customer centric initiatives, with the philanthropic initiatives at the 2nd and, environmental initiatives at the last.

Suggested Citation

  • Shahbaz Khan & Nida Baig & Aon Waqas Awan & Muhammad Imdad Ullah, 2014. "Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer's Perceptions," Business and Economic Research, Macrothink Institute, vol. 4(1), pages 230-247, June.
    • Handle: RePEc:mth:ber888:v:4:y:2014:i:1:p:230-247
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    References listed on IDEAS

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    2. C. Bhattacharya & Daniel Korschun & Sankar Sen, 2009. "Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives," Journal of Business Ethics, Springer, vol. 85(2), pages 257-272, April.
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    4. Mahabir Narwal, 2007. "CSR Initiatives of Indian Banking Industry," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 3(4), pages 49-60, November.
    5. Carmelo Reverte, 2009. "Determinants of Corporate Social Responsibility Disclosure Ratings by Spanish Listed Firms," Journal of Business Ethics, Springer, vol. 88(2), pages 351-366, August.
    6. Adnan Safi, 2013. "Corporate Social Responsibility and Consumer Behavior: A Study from Pakistan," Information Management and Business Review, AMH International, vol. 5(4), pages 194-202.
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    More about this item

    Keywords

    Corporate social responsibility; Customer-centric Initiative; Philanthropic Initiative; Environmental Initiative; Stakeholder Theory;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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