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The potential of web awareness as a determinant of dually defined customer value

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  • Caputa, Wiesława
  • Krawczyk-Sokolowska, Izabela
  • Pierscieniak, Agata

Abstract

In the conditions of increasing demand barrier, the enterprise's basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains related to market value (income and development potential) and customer resource value (reference, information and cooperative potential). The progressing digitisation process transfers business processes, and thus relationships, into virtual space. We identify customers consumers’ behaviour in virtual space and the goals they connect with participation in relational networks.

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  • Caputa, Wiesława & Krawczyk-Sokolowska, Izabela & Pierscieniak, Agata, 2021. "The potential of web awareness as a determinant of dually defined customer value," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    • Handle: RePEc:eee:tefoso:v:163:y:2021:i:c:s0040162520312695
    DOI: 10.1016/j.techfore.2020.120443
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    1. Krawczyk-Sokołowska, Izabela & Caputa, Wiesława, 2023. "Awareness of network security and customer value – The company and customer perspective," Technological Forecasting and Social Change, Elsevier, vol. 190(C).

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