The potential of web awareness as a determinant of dually defined customer value
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DOI: 10.1016/j.techfore.2020.120443
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- Krawczyk-Sokołowska, Izabela & Caputa, Wiesława, 2023. "Awareness of network security and customer value – The company and customer perspective," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
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Keywords
Customer value; Digitisation; Web potential; Customer potential;All these keywords.
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