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L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur

Author

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  • Dufour, Jean-Claude

    (Département d’économie rurale, Université Laval)

  • Martel, Jean-Marc

    (Faculté des sciences de l’administration, Université Laval)

Abstract

The neo-classical economic theory of the consumer behavior defines a utility function in terms of a global number of characteristics a product process or the result of several purchase activities. Every consumer can be in the context of an inefficient consumption function if the choice of the product bought doesn't fit with the state of preferences for the characteristics of this product. Thus, an efficient consumption function requires an adequate level of information that the mechanics of the market performance doesn't guarantee as well as for the consumption function as for the production function.

Suggested Citation

  • Dufour, Jean-Claude & Martel, Jean-Marc, 1982. "L’effet de stimuli externes et des variables individuelles sur le traitement initial de l’information par le consommateur," L'Actualité Economique, Société Canadienne de Science Economique, vol. 58(4), pages 419-442, décembre.
    • Handle: RePEc:ris:actuec:v:58:y:1982:i:4:p:419-442
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    References listed on IDEAS

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    3. Lussier, Denis A & Olshavsky, Richard W, 1979. "Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 154-165, Se.
    4. Henry, Walter A, 1980. "The Effect of Information-Processing Ability on Processing Accuracy," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(1), pages 42-48, June.
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