Unveiling The Dynamics: Exploring The Stimulus-Organism-Response (Sor) Model In The Context Of Social Media Influencer Marketing, Electronic Word Of Mouth, And Purchase Decisions, With A Focus On The Mediating Role Of Brand Awareness
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DOI: https://doi.org/10.61506/01.00048
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Keywords
social media influencer marketing; electronic word of mouth; brand awareness; purchase decisions; social media marketing;All these keywords.
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