Social Commerce and Customer-to-Customer Value Co-Creation Impact on Sustainable Customer Relationships
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- Milad Farzin & Majid Fattahi, 2018. "eWOM through social networking sites and impact on purchase intention and brand image in Iran," Journal of Advances in Management Research, Emerald Group Publishing Limited, vol. 15(2), pages 161-183, March.
- Skandalis, Alexandros, 2023. "Transitional space and new forms of value co-creation in online brand communities," Journal of Business Research, Elsevier, vol. 155(PA).
- repec:ucp:bkecon:9780226316529 is not listed on IDEAS
- Shih-Wei Chou & Chia-Shiang Hsu, 2016. "Understanding online repurchase intention: social exchange theory and shopping habit," Information Systems and e-Business Management, Springer, vol. 14(1), pages 19-45, February.
- Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
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Keywords
social commerce; ratings and reviews; customer-to-customer; value co-creation; forums and communities; sustainable customer relationship; suggestions and recommendations;All these keywords.
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