IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v12y2024i1p232-241.html
   My bibliography  Save this article

Influence of Radio Music Broadcasting On COVID-19 Vaccine Acceptance among Women in Rural Communities of Delta State, Nigeria

Author

Listed:
  • Lucky Ogheneruemu Ojoboh
  • Kasiari Jessica Egbon
  • Joshua Aghogho Erubami
  • Joel Chinedum Ugwuoke
  • Sandra Idemudia
  • Vera Chinyere Olu

Abstract

Music broadcasting is an essential feature of radio communication, and musical lyrics constitute an essential component of public health-related media campaigns. This study explores the influence of radio music broadcasting on the perception, attitudes and behaviour of women towards COVID-19 vaccine acceptance in twelve rural communities of Delta State, Nigeria. Anchored on the Theory of Reasoned Action/Behaviour, the study utilises the survey research design to critically analyse responses obtained from 400 respondents drawn through multistage sampling. Findings showed that radio is a major source of information on COVID-19 vaccines among the respondents, and radio music broadcasting has a significant positive influence on the respondents’ perception, attitude and behaviour towards COVID-19 vaccine acceptance and willingness to be vaccinated. Specifically, the findings suggest that increased exposure to radio music broadcasting on COVID-19 vaccine tends to enhance the respondents’ overall acceptance of the vaccine as well as their willingness to get vaccinated. The study recommends the need for improved access to radio music broadcasting programmes in rural communities and the development of more suitable programming contents to promote the acceptance of recommended public health behaviours among rural dwellers.

Suggested Citation

  • Lucky Ogheneruemu Ojoboh & Kasiari Jessica Egbon & Joshua Aghogho Erubami & Joel Chinedum Ugwuoke & Sandra Idemudia & Vera Chinyere Olu, 2024. "Influence of Radio Music Broadcasting On COVID-19 Vaccine Acceptance among Women in Rural Communities of Delta State, Nigeria," Studies in Media and Communication, Redfame publishing, vol. 12(1), pages 232-241, March.
    • Handle: RePEc:rfa:smcjnl:v:12:y:2024:i:1:p:232-241
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/6632/6413
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/6632
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nicole M. Krause & Isabelle Freiling & Becca Beets & Dominique Brossard, 2020. "Fact-checking as risk communication: the multi-layered risk of misinformation in times of COVID-19," Journal of Risk Research, Taylor & Francis Journals, vol. 23(7-8), pages 1052-1059, August.
    2. Yaqub, Ohid & Castle-Clarke, Sophie & Sevdalis, Nick & Chataway, Joanna, 2014. "Attitudes to vaccination: A critical review," Social Science & Medicine, Elsevier, vol. 112(C), pages 1-11.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams, 2022. "Increasing vaccination intention in pandemic times: a social marketing perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 37-58, March.
    2. Joana Mendonça & Ana Patrícia Hilário, 2023. "Healthism vis-à-vis Vaccine Hesitancy: Insights from Parents Who Either Delay or Refuse Children’s Vaccination in Portugal," Societies, MDPI, vol. 13(8), pages 1-15, August.
    3. Lucia Freira & Marco Sartorio & Cynthia Boruchowicz & Florencia Lopez Boo & Joaquin Navajas, 2021. "The interplay between partisanship, forecasted COVID-19 deaths, and support for preventive policies," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-10, December.
    4. repec:beo:swcetp:23-03 is not listed on IDEAS
    5. Theiss Bendixen, 2020. "How cultural evolution can inform the science of science communication—and vice versa," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-10, December.
    6. Margherita, Alessandro & Elia, Gianluca & Klein, Mark, 2021. "Managing the COVID-19 emergency: A coordination framework to enhance response practices and actions," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    7. Sofia Amaral‐Garcia & Mattia Nardotto & Carol Propper & Tommaso Valletti, 2024. "Information and vaccine hesitancy: The role of broadband Internet," Health Economics, John Wiley & Sons, Ltd., vol. 33(9), pages 1936-1948, September.
    8. Vincenzo Carrieri & Raffele Lagravinese & Giuliano Resce, 2021. "Predicting vaccine hesitancy from area‐level indicators: A machine learning approach," Health Economics, John Wiley & Sons, Ltd., vol. 30(12), pages 3248-3256, December.
    9. Jamison, Amelia M. & Quinn, Sandra Crouse & Freimuth, Vicki S., 2019. "“You don't trust a government vaccine”: Narratives of institutional trust and influenza vaccination among African American and white adults," Social Science & Medicine, Elsevier, vol. 221(C), pages 87-94.
    10. Grzegorz Drozdowski & Joanna Rogozińska-Mitrut & Jacek Stasiak, 2021. "The Empirical Analysis of the Core Competencies of the Company’s Resource Management Risk. Preliminary Study," Risks, MDPI, vol. 9(6), pages 1-12, June.
    11. Liliana Veronica Diaconescu & Iuliana Raluca Gheorghe & Tamara Cheşcheş & Ovidiu Popa-Velea, 2021. "Psychological Variables Associated with HPV Vaccination Intent in Romanian Academic Settings," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    12. Verma, Surabhi & Gustafsson, Anders, 2020. "Investigating the emerging COVID-19 research trends in the field of business and management: A bibliometric analysis approach," Journal of Business Research, Elsevier, vol. 118(C), pages 253-261.
    13. Yaqub, Ohid, 2017. "Testing regimes in clinical trials: Evidence from four polio vaccine trajectories," Research Policy, Elsevier, vol. 46(2), pages 475-484.
    14. Motta, Matt, 2021. "Can a COVID-19 vaccine live up to Americans’ expectations? A conjoint analysis of how vaccine characteristics influence vaccination intentions," Social Science & Medicine, Elsevier, vol. 272(C).
    15. Jack P Hughes & Alexandros Efstratiou & Sara R Komer & Lilli A Baxter & Milica Vasiljevic & Ana C Leite, 2022. "The impact of risk perceptions and belief in conspiracy theories on COVID-19 pandemic-related behaviours," PLOS ONE, Public Library of Science, vol. 17(2), pages 1-20, February.
    16. Konstantinos Fotiadis & Katerina Dadouli & Ioanna Avakian & Zacharoula Bogogiannidou & Varvara A. Mouchtouri & Konstantinos Gogosis & Matthaios Speletas & Michalis Koureas & Eleni Lagoudaki & Sofia Ko, 2021. "Factors Associated with Healthcare Workers’ (HCWs) Acceptance of COVID-19 Vaccinations and Indications of a Role Model towards Population Vaccinations from a Cross-Sectional Survey in Greece, May 2021," IJERPH, MDPI, vol. 18(19), pages 1-12, October.
    17. Christophe Leveque & Haris Megzari, 2022. "Intensification or Diversification: Responses by Anti Health-Pass Entrepreneurs to French Government Announcements," Working Papers hal-03624964, HAL.
    18. Galbraith, Kayoll V. & Lechuga, Julia & Jenerette, Coretta M. & Moore, LTC Angelo D. & Palmer, Mary H. & Hamilton, Jill B., 2016. "Parental acceptance and uptake of the HPV vaccine among African-Americans and Latinos in the United States: A literature review," Social Science & Medicine, Elsevier, vol. 159(C), pages 116-126.
    19. Ohid Yaqub, 2018. "Variation in the dynamics and performance of industrial innovation: what can we learn from vaccines and HIV vaccines?," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 27(1), pages 173-187.
    20. Matteo Bizzarri & Fabrizio Panebianco & Paolo Pin, 2020. "Epidemic dynamics with homophily, vaccination choices, and pseudoscience attitudes," Papers 2007.08523, arXiv.org, revised Jun 2021.
    21. Dorit Zimand-Sheiner & Ofrit Kol & Smadar Frydman & Shalom Levy, 2021. "To Be (Vaccinated) or Not to Be: The Effect of Media Exposure, Institutional Trust, and Incentives on Attitudes toward COVID-19 Vaccination," IJERPH, MDPI, vol. 18(24), pages 1-14, December.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:12:y:2024:i:1:p:232-241. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.