IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2021i1p241-d711470.html
   My bibliography  Save this article

Does the COVID-19 Vaccine Still Work That “Most of the Confirmed Cases Had Been Vaccinated”? A Content Analysis of Vaccine Effectiveness Discussion on Sina Weibo during the Outbreak of COVID-19 in Nanjing

Author

Listed:
  • Hao Gao

    (School of Journalism and Communication, Nanjing Normal University, Nanjing 210097, China)

  • Qingting Zhao

    (School of Journalism and Communication, Nanjing Normal University, Nanjing 210097, China)

  • Chuanlin Ning

    (School of Media and Communication, Shanghai Jiao Tong University, Shanghai 200240, China)

  • Difan Guo

    (School of Journalism and Communication, Nanjing Normal University, Nanjing 210097, China)

  • Jing Wu

    (Faculty of Social Sciences, University of Ljubljana, 1000 Ljubljana, Slovenia)

  • Lina Li

    (Film-Television and Communication College, Shanghai Normal University, Shanghai 200234, China)

Abstract

In July 2021, breakthrough cases were reported in the outbreak of COVID-19 in Nanjing, sparking concern and discussion about the vaccine’s effectiveness and becoming a trending topic on Sina Weibo. In order to explore public attitudes towards the COVID-19 vaccine and their emotional orientations, we collected 1542 posts under the trending topic through data mining. We set up four categories of attitudes towards COVID-19 vaccines, and used a big data analysis tool to code and manually checked the coding results to complete the content analysis. The results showed that 45.14% of the Weibo posts ( n = 1542) supported the COVID-19 vaccine, 12.97% were neutral, and 7.26% were doubtful, which indicated that the public did not question the vaccine’s effectiveness due to the breakthrough cases in Nanjing. There were 66.47% posts that reflected significant negative emotions. Among these, 50.44% of posts with negative emotions were directed towards the media, 25.07% towards the posting users, and 11.51% towards the public, which indicated that the negative emotions were not directed towards the COVID-19 vaccine. External sources outside the vaccine might cause vaccine hesitancy. Public opinions expressed in online media reflect the public’s cognition and attitude towards vaccines and their core needs in terms of information. Therefore, online public opinion monitoring could be an essential way to understand the opinions and attitudes towards public health issues.

Suggested Citation

  • Hao Gao & Qingting Zhao & Chuanlin Ning & Difan Guo & Jing Wu & Lina Li, 2021. "Does the COVID-19 Vaccine Still Work That “Most of the Confirmed Cases Had Been Vaccinated”? A Content Analysis of Vaccine Effectiveness Discussion on Sina Weibo during the Outbreak of COVID-19 in Nan," IJERPH, MDPI, vol. 19(1), pages 1-14, December.
  • Handle: RePEc:gam:jijerp:v:19:y:2021:i:1:p:241-:d:711470
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/1/241/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/1660-4601/19/1/241/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Yaqub, Ohid & Castle-Clarke, Sophie & Sevdalis, Nick & Chataway, Joanna, 2014. "Attitudes to vaccination: A critical review," Social Science & Medicine, Elsevier, vol. 112(C), pages 1-11.
    2. Wen Deng & Yi Yang, 2021. "Cross-Platform Comparative Study of Public Concern on Social Media during the COVID-19 Pandemic: An Empirical Study Based on Twitter and Weibo," IJERPH, MDPI, vol. 18(12), pages 1-20, June.
    3. Kassarjian, Harold H, 1977. "Content Analysis in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(1), pages 8-18, June.
    4. Yue Su & Jia Xue & Xiaoqian Liu & Peijing Wu & Junxiang Chen & Chen Chen & Tianli Liu & Weigang Gong & Tingshao Zhu, 2020. "Examining the Impact of COVID-19 Lockdown in Wuhan and Lombardy: A Psycholinguistic Analysis on Weibo and Twitter," IJERPH, MDPI, vol. 17(12), pages 1-10, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Daly, Bonita A. & Schuler, Drue K., 1998. "Redefining a certified public accounting firm," Accounting, Organizations and Society, Elsevier, vol. 23(5-6), pages 549-567.
    2. Sirieix, Lucie & Lála, Jan & Kocmanová, Klára, 2017. "Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 153-158.
    3. Chiara Mauri & Angelo Di Gregorio & Alice Mazzucchelli & Isabella Maggioni, 2017. "The employability of marketing graduates in the era of digitalisation and globalisation," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 103-124.
    4. Philipp Wassler & Giacomo Del Chiappa & Thi Hong Hai Nguyen & Giancarlo Fedeli & Nigel L. Williams, 2022. "Increasing vaccination intention in pandemic times: a social marketing perspective," Italian Journal of Marketing, Springer, vol. 2022(1), pages 37-58, March.
    5. Joana Mendonça & Ana Patrícia Hilário, 2023. "Healthism vis-à-vis Vaccine Hesitancy: Insights from Parents Who Either Delay or Refuse Children’s Vaccination in Portugal," Societies, MDPI, vol. 13(8), pages 1-15, August.
    6. Ki, Chung-Wha (Chloe) & Cuevas, Leslie M. & Chong, Sze Man & Lim, Heejin, 2020. "Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    7. Martin Berner & Jino Augustine & Alexander Maedche, 2016. "The Impact of Process Visibility on Process Performance," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(1), pages 31-42, February.
    8. Yubin Ding & Junling Xu & Sisi Huang & Peipei Li & Cuizhen Lu & Shenghua Xie, 2020. "Risk Perception and Depression in Public Health Crises: Evidence from the COVID-19 Crisis in China," IJERPH, MDPI, vol. 17(16), pages 1-17, August.
    9. repec:beo:swcetp:23-03 is not listed on IDEAS
    10. Theiss Bendixen, 2020. "How cultural evolution can inform the science of science communication—and vice versa," Palgrave Communications, Palgrave Macmillan, vol. 7(1), pages 1-10, December.
    11. Pullig, Chris & Maxham, James III & Hair, Joseph Jr., 2002. "Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity," Journal of Business Research, Elsevier, vol. 55(5), pages 401-415, May.
    12. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
    13. Anna Watson & Olufunmilola (Lola) Dada & Owen Wright & Rozenn Perrigot, 2019. "Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture," Entrepreneurship Theory and Practice, , vol. 43(4), pages 751-772, July.
    14. Corbett, James J., 1999. "The Journal Of Food Distribution Research: A 15-Year Perspective, 1984-1998," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(3), pages 1-5, November.
    15. Tsung-Yu Chou, 2022. "A Hybrid FMCDM Approach for the Evaluation and Selection of Homestays," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    16. Moghaddam, Kaveh & Sethi, Deepak & Weber, Thomas & Wu, Jun, 2014. "The Smirk of Emerging Market Firms: A Modification of the Dunning's Typology of Internationalization Motivations," Journal of International Management, Elsevier, vol. 20(3), pages 359-374.
    17. Chilombo, Andrew & Van Der Horst, Dan, 2021. "Livelihoods and coping strategies of local communities on previous customary land in limbo of commercial agricultural development: Lessons from the farm block program in Zambia," Land Use Policy, Elsevier, vol. 104(C).
    18. Shu-Hsun Ho & Yu-Ling Lin & Robert Carlson Patrick, 2015. "Participant Motivations In A Social Media Community Page," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(4), pages 67-75.
    19. Sofia Amaral‐Garcia & Mattia Nardotto & Carol Propper & Tommaso Valletti, 2024. "Information and vaccine hesitancy: The role of broadband Internet," Health Economics, John Wiley & Sons, Ltd., vol. 33(9), pages 1936-1948, September.
    20. Vincenzo Carrieri & Raffele Lagravinese & Giuliano Resce, 2021. "Predicting vaccine hesitancy from area‐level indicators: A machine learning approach," Health Economics, John Wiley & Sons, Ltd., vol. 30(12), pages 3248-3256, December.
    21. Aggarwal, Praveen & Vaidyanathan, Rajiv & Venkatesh, Alladi, 2009. "Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research," Journal of Retailing, Elsevier, vol. 85(2), pages 145-158.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2021:i:1:p:241-:d:711470. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.