IDEAS home Printed from https://ideas.repec.org/a/rfa/smcjnl/v10y2022i2p39-52.html
   My bibliography  Save this article

Beyond Health Belief: Modeling the Predictors of COVID-19 Vaccine Uptake among Social Media Users in Nigeria

Author

Listed:
  • Joshua Aghogho Erubami
  • Philo Igue Okpeki
  • Edith Ugochi Ohaja
  • Uchenna Chijindu Anorue
  • Martins Ndubisi Ezugwu

Abstract

There have been sustained global efforts to promote the uptake of COVID-19 vaccines, yet studies suggest the upsurge of vaccine resistance around the world. Considering the wide adoption of social media as crucial sources of health information, the nature of popular online debates on vaccination initiatives can significantly sway people’s vaccine-related decisions. This study develops a structural equation model for the predictors of COVID-19 vaccine uptake among Nigerian social media users. Using an online survey of 436 respondents, the study fundamentally extends the constructs of the Health Belief Model by examining the unique roles of social media exposure, fear, and anticipated regret in the prediction of individuals’ vaccination decisions. We found that perceived susceptibility to and perceived severity of vaccination risk, perceived barriers to vaccination, exposure to vaccine-critical posts on social media, fear of vaccination risk, and anticipated regret for vaccine uptake significantly predicted COVID-19 vaccine uptake. However, the perceived benefits of COVID-19 vaccine uptake and anticipated regret for inaction related to vaccination did not predict COVID-19 vaccine-related decisions. The findings accentuate why stakeholders in the public health sector should pay adequate attention to social media-related trends on public health promotion schemes, and counter any detected falsehood with credible information.

Suggested Citation

  • Joshua Aghogho Erubami & Philo Igue Okpeki & Edith Ugochi Ohaja & Uchenna Chijindu Anorue & Martins Ndubisi Ezugwu, 2022. "Beyond Health Belief: Modeling the Predictors of COVID-19 Vaccine Uptake among Social Media Users in Nigeria," Studies in Media and Communication, Redfame publishing, vol. 10(2), pages 39-52, December.
    • Handle: RePEc:rfa:smcjnl:v:10:y:2022:i:2:p:39-52
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/smc/article/download/5600/5778
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/smc/article/view/5600
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Joseph F. Hair & Christian M. Ringle & Siegfried P. Gudergan & Andreas Fischer & Christian Nitzl & Con Menictas, 2019. "Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice," Business Research, Springer;German Academic Association for Business Research, vol. 12(1), pages 115-142, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. McKinley, Christopher J. & Limbu, Yam, 2024. "Promoter or barrier? Assessing how social media predicts Covid-19 vaccine acceptance and hesitancy: A systematic review of primary series and booster vaccine investigations," Social Science & Medicine, Elsevier, vol. 340(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Salgado, Stéphane & Hemonnet-Goujot, Aurelie & Henard, David H. & de Barnier, Virginie, 2020. "The dynamics of innovation contest experience: An integrated framework from the customer’s perspective," Journal of Business Research, Elsevier, vol. 117(C), pages 29-43.
    2. Shazia Kousar & Muhammad Afzal & Farhan Ahmed & Štefan Bojnec, 2022. "Environmental Awareness and Air Quality: The Mediating Role of Environmental Protective Behaviors," Sustainability, MDPI, vol. 14(6), pages 1-20, March.
    3. Antonius Setyadi & Yunata Kandhias Akbar & Sunda Ariana & Suharno Pawirosumarto, 2023. "Examining the Effect of Green Logistics and Green Human Resource Management on Sustainable Development Organizations: The Mediating Role of Sustainable Production," Sustainability, MDPI, vol. 15(13), pages 1-20, July.
    4. Mohammad Wasiq & Mustafa Kamal & Nazim Ali, 2023. "Factors Influencing Green Innovation Adoption and Its Impact on the Sustainability Performance of Small- and Medium-Sized Enterprises in Saudi Arabia," Sustainability, MDPI, vol. 15(3), pages 1-22, January.
    5. Daojun Zhong & Tengfei Lyu, 2022. "Implementation of supply chain management practices and its effect on textile firm's performance at China: A mediation analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2515-2528, September.
    6. Luis Ignacio Álvarez-González & María Jesús Barroso-Méndez & Clementina Galera-Casquet & Víctor Valero-Amaro, 2023. "The impact of technologies on society through NPO-social enterprise value co-creation," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.
    7. Puguh Dwi Kuncoro & Martinus Parnawa Putranta, 2024. "The Effect of Person-Job Fit, Job Satisfaction, and Self-Efficacy on Job Performance (Study on the Indonesian Experiential Learning Association)," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 3444-3454, July.
    8. Muhammad Irfan & Muhammad Shaukat Malik & Syeda Khadija Zubair, 2022. "Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel," SAGE Open, , vol. 12(2), pages 21582440221, May.
    9. Guojie Xie & Lijuan Huang & Chrysostomos Apostolidis & Zuqing Huang & Weiwei Cai & Guokai Li, 2021. "Assessing Consumer Preference for Overpackaging Solutions in E-Commerce," IJERPH, MDPI, vol. 18(15), pages 1-21, July.
    10. Chia-Chi Chen & Dian-Fu Chang, 2022. "Exploring International Faculty’s Perspectives on Their Campus Life by PLS-SEM," Sustainability, MDPI, vol. 14(15), pages 1-15, July.
    11. Angel Chang & Dian-Fu Chang & Tien-Li Chen, 2022. "Detecting Female Students Transforming Entrepreneurial Competency, Mindset, and Intention into Sustainable Entrepreneurship," Sustainability, MDPI, vol. 14(20), pages 1-17, October.
    12. Yusuf Berkay Metinal & Gulden Gumusburun Ayalp, 2024. "Modeling the Critical Factors Affecting the Success of Online Architectural Education to Enhance Educational Sustainability," Sustainability, MDPI, vol. 16(9), pages 1-26, May.
    13. Chen, Xia & Miraz, Mahadi Hasan & Gazi, Md. Abu Issa & Rahaman, Md. Atikur & Habib, Md. Mamun & Hossain, Abu Ishaque, 2022. "Factors affecting cryptocurrency adoption in digital business transactions: The mediating role of customer satisfaction," Technology in Society, Elsevier, vol. 70(C).
    14. Muhammad Zubair Alam & Shazia Kousar & Muhammad Rizwan Ullah & Amber Pervaiz, 2022. "How creative destruction functions in corporate entrepreneurial process: an empirical investigation of Schumpeterian concept in engineering firm settings in Pakistan," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-15, December.
    15. Yiming Shao & Zhugen Wang & Zhiwei Zhou & Haojing Chen & Yuanlong Cui & Zhenghuan Zhou, 2022. "Determinants Affecting Public Intention to Use Micro-Vertical Farming: A Survey Investigation," Sustainability, MDPI, vol. 14(15), pages 1-26, July.
    16. Said Yousef Dwikat & Darwina Arshad & Mohd Noor Mohd Shariff, 2023. "Effect of Competent Human Capital, Strategic Flexibility and Turbulent Environment on Sustainable Performance of SMEs in Manufacturing Industries in Palestine," Sustainability, MDPI, vol. 15(6), pages 1-29, March.
    17. Maik Dehnert & Josephine Schumann, 2022. "Uncovering the digitalization impact on consumer decision-making for checking accounts in banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1503-1528, September.
    18. Hatem El-Gohary & Fahad Sultan & Sayyam Alam & Muzaffar Abbas & Shoaib Muhammad, 2023. "Shaping Sustainable Entrepreneurial Intentions among Business Graduates in Developing Countries through Social Media Adoption: A Moderating-Mediated Mechanism in Pakistan," Sustainability, MDPI, vol. 15(3), pages 1-13, January.
    19. Cesar Eduardo Leite & Sérgio Ronaldo Granemann & Ari Melo Mariano & Leise Kelli de Oliveira, 2022. "Opinion of Residents about the Freight Transport and Its Influence on the Quality of Life: An Analysis for Brasília (Brazil)," Sustainability, MDPI, vol. 14(9), pages 1-14, April.
    20. Jiang Min & Shuja Iqbal & Muhammad Aamir Shafique Khan & Shamim Akhtar & Farooq Anwar & Sikandar Ali Qalati, 2020. "Impact of supervisory behavior on sustainable employee performance: Mediation of conflict management strategies using PLS-SEM," PLOS ONE, Public Library of Science, vol. 15(9), pages 1-20, September.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:smcjnl:v:10:y:2022:i:2:p:39-52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.