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Shaping Sustainable Entrepreneurial Intentions among Business Graduates in Developing Countries through Social Media Adoption: A Moderating-Mediated Mechanism in Pakistan

Author

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  • Hatem El-Gohary

    (College of Business & Economics, Qatar University, Doha 2713, Qatar)

  • Fahad Sultan

    (Institute of Business Studies and Leadership, Garden Campus, Abdul Wali Khan University, Mardan 23200, Pakistan)

  • Sayyam Alam

    (Institute of Business Studies and Leadership, Garden Campus, Abdul Wali Khan University, Mardan 23200, Pakistan)

  • Muzaffar Abbas

    (Community College, Prince Sattam Bin Abdulaziz University, Alkharj 16278, Saudi Arabia)

  • Shoaib Muhammad

    (School of Business Management (SBM), University Utara Malaysia, Sintok 06010, Malaysia)

Abstract

Entrepreneurship is crucial for alleviating job challenges among business graduates and for sustaining a growing local economy. However, different factors support and encourage students to be entrepreneurs. Modern technologies such as social media are becoming more popular with young people in enterprise creation. However, the connection between social media use and business among the youth of developing countries has yet to be noticed. This study examines the relationship between entrepreneurial education (EE), attitudes toward sustainable entrepreneurship (ATSE), and sustainable entrepreneurial intentions (SEIs); as well as examining the moderating effect of social media adoption on this relationship. To put the proposed concept to the test, data was collected from 314 business graduates from Pakistani universities. Structural equation modeling using AMOS (Version 26) was utilized to test the proposed hypotheses. The study findings show that student attitudes concerning sustainable entrepreneurship mediate the association between EE and sustainable entrepreneurial intention. Furthermore, the results illustrate that social media moderated the relationship between the research participants’ attitudes concerning sustainable entrepreneurship and their desire to practice sustainable entrepreneurship. The study makes significant contributions to the field that scholars can use to initiate future research projects.

Suggested Citation

  • Hatem El-Gohary & Fahad Sultan & Sayyam Alam & Muzaffar Abbas & Shoaib Muhammad, 2023. "Shaping Sustainable Entrepreneurial Intentions among Business Graduates in Developing Countries through Social Media Adoption: A Moderating-Mediated Mechanism in Pakistan," Sustainability, MDPI, vol. 15(3), pages 1-13, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2489-:d:1051637
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    1. Rana Muhammad Shahid Yaqub & Shakeela Kausar & Aneeta Rehman & Zunaira Arif, 2023. "Unveiling Entrepreneurial Intentions: A Study of Business Graduates in South Punjab's Higher Education Institutions with a Focus on Gender Moderation," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 417-429.
    2. Simpy Malhotra & Ravi Kiran, 2023. "Examining the Relationship between Entrepreneurial Perceived Behaviour, Intentions, and Competencies as Catalysts for Sustainable Growth: An Indian Perspective," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
    3. Wijetunge Arachchige Deepani Sajeewa Wij & S. M. Ferdous Azam & Jacquline Tham, 2023. "Application of Intention-Based Models in the Context of Intrapreneurship: A Literature Review," Journal of Entrepreneurship and Business Innovation, Macrothink Institute, Journal of Entrepreneurship and Business Innovation, vol. 10(2), pages 1-22, December.
    4. Simpi Malhotra & Ravi Kiran, 2024. "Integrating Cognitive Competency, Social Competency and Risk Propensity with the Theory of Planned Behaviour to Attain Sustainable-Development-Goal-8-Driven Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 16(10), pages 1-20, May.

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