IDEAS home Printed from https://ideas.repec.org/a/rfa/journl/v10y2022i1p1-10.html
   My bibliography  Save this article

China's Regulatory Framework for Dynamic and Personalized Pricing in the Digital Economy

Author

Listed:
  • Feng WANG

Abstract

Under the Chinese legal system, in principle, there is no objection to dynamic and personalized pricing of enterprises. Dynamic pricing does not involve the processing of personal information, and consumers have a higher perception of price fairness, it is seldom concerned by laws and policies. Personalized pricing involves the processing of personal information, and consumers generally feel that the price is unfair and difficult to accept, so it is the focus of legal regulation. Enterprises face three obstacles in implementing personalized pricing. First, in terms of personal information protection, enterprises should abide by the provisions on personal consent and automatic decision-making in the Personal Information Protection Law. Second, in the aspect of anti-monopoly, enterprises should abide by the provisions of the Anti-Monopoly Law, and cannot achieve collusion through algorithms and abuse market dominance to implement differential treatment for trading counterparts. Third, in the protection of consumers' rights and interests, enterprises should respect the Price Law and other laws, and cannot commit price fraud and price discrimination. The current law on dynamic and personalized pricing is not perfect. In the future, we can protect consumers' rights and interests mainly by strengthening enterprises' obligation of providing information.

Suggested Citation

  • Feng WANG, 2022. "China's Regulatory Framework for Dynamic and Personalized Pricing in the Digital Economy," International Journal of Social Science Studies, Redfame publishing, vol. 10(1), pages 1-10, January.
    • Handle: RePEc:rfa:journl:v:10:y:2022:i:1:p:1-10
    as

    Download full text from publisher

    File URL: https://redfame.com/journal/index.php/ijsss/article/download/5370/5605
    Download Restriction: no
    File URL: https://redfame.com/journal/index.php/ijsss/article/view/5370
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anna Priester & Thomas Robbert & Stefan Roth, 2020. "A special price just for you: effects of personalized dynamic pricing on consumer fairness perceptions," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(2), pages 99-112, April.
    2. Vaidyanathan, Rajiv & Aggarwal, Praveen, 2003. "Who is the fairest of them all? An attributional approach to price fairness perceptions," Journal of Business Research, Elsevier, vol. 56(6), pages 453-463, June.
    3. Richards, Timothy & Liaukonyte, Jura & Nadia, Streletskya, 2016. "Personalized Pricing and Price Fairness," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235809, Agricultural and Applied Economics Association.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hufnagel, Gerrit & Schwaiger, Manfred & Weritz, Louisa, 2022. "Seeking the perfect price: Consumer responses to personalized price discrimination in e-commerce," Journal of Business Research, Elsevier, vol. 143(C), pages 346-365.
    2. Anna Priester & Thomas Robbert & Stefan Roth, 2020. "A special price just for you: effects of personalized dynamic pricing on consumer fairness perceptions," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 19(2), pages 99-112, April.
    3. Rui Qi & Dan Jin & Han Chen & Xichen Mou & Faizan Ali, 2024. "Strategic-level perceived fairness of hotel dynamic pricing: the role of cues and the asymmetric moderating effect of inflation attribution," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(3), pages 249-261, June.
    4. Jianyu Xu & Dan Qiao & Yu-Xiang Wang, 2022. "Doubly Fair Dynamic Pricing," Papers 2209.11837, arXiv.org.
    5. Nunan, Daniel & Di Domenico, MariaLaura, 2022. "Value creation in an algorithmic world: Towards an ethics of dynamic pricing," Journal of Business Research, Elsevier, vol. 150(C), pages 451-460.
    6. Pade, Robin & Feurer, Sven, 2022. "The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing," Journal of Business Research, Elsevier, vol. 145(C), pages 277-287.
    7. Phichhang Ou & Sidet Thet & Venviv Soem & Phannet Hor & Laisoeung Ean & Davann Theng, 2024. "Determinants of customer satisfaction of mobile network providers in Cambodia: a study of hybrid model of structural equation modeling (SEM) and artificial neural network (ANN)," SN Business & Economics, Springer, vol. 4(8), pages 1-31, August.
    8. Fennell, Patrick B. & Coleman, Joshua T. & Kuo, Andrew, 2020. "The moderating role of donation quantifiers on price fairness judgments," Journal of Business Research, Elsevier, vol. 110(C), pages 464-473.
    9. Martin Spann & Bernd Skiera, 2020. "Dynamische Preisgestaltung in der digitalisierten Welt [Dynamic Pricing in a Digitized World]," Schmalenbach Journal of Business Research, Springer, vol. 72(3), pages 321-342, September.
    10. Martin, William C. & Ponder, Nicole & Lueg, Jason E., 2009. "Price fairness perceptions and customer loyalty in a retail context," Journal of Business Research, Elsevier, vol. 62(6), pages 588-593, June.
    11. Thi Minh Hang Vu & Sylvie Llosa, 2018. "Analyzing influences of Revenue Management on customers’ perceived fairness, price acceptance and switching intention in the Service industry," Post-Print hal-01934845, HAL.
    12. Konuk, Faruk Anıl, 2019. "The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 103-110.
    13. Li, Shaobo (Kevin) & Kokkoris, Michail D. & Savani, Krishna, 2020. "Does everyone have the potential to achieve their ideal body weight? Lay theories about body weight and support for price discrimination policies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 157(C), pages 129-142.
    14. Xia, Lan & Kukar-Kinney, Monika & Monroe, Kent B., 2010. "Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions," Journal of Retailing, Elsevier, vol. 86(1), pages 1-10.
    15. Nathan Chubaka Mushagalusa & Eddy Balemba Kanyurhi & Deogratias Bugandwa Mungu Akonkwa & Patrick Murhula Cubaka, 2022. "Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 111-135, June.
    16. Pinar Akman & Luke Garrod, 2011. "When Are Excessive Prices Unfair?," Journal of Competition Law and Economics, Oxford University Press, vol. 7(2), pages 403-426.
    17. Jodie Ferguson & Pam Ellen & William Bearden, 2014. "Procedural and Distributive Fairness: Determinants of Overall Price Fairness," Journal of Business Ethics, Springer, vol. 121(2), pages 217-231, May.
    18. Lu, Zhi & Bolton, Lisa E. & Ng, Sharon & Chen, Haipeng (Allan), 2020. "The Price of Power: How Firm’s Market Power Affects Perceived Fairness of Price Increases," Journal of Retailing, Elsevier, vol. 96(2), pages 220-234.
    19. Campbell, Colin L. & Heinrich, Daniel & Schoenmüller, Verena, 2015. "Consumers' reaction to fair trade motivated price increases," Journal of Retailing and Consumer Services, Elsevier, vol. 24(C), pages 79-84.
    20. Jones, Steven L. & Yeoman, John C., 2009. "The promoter's role in ticket pricing: Implications of real options for optimal posted prices and rationing," Journal of Business Research, Elsevier, vol. 62(11), pages 1187-1192, November.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rfa:journl:v:10:y:2022:i:1:p:1-10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Redfame publishing (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.