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Challenges of Tuition fee’s decision: Private Universities case in Kosovo

Author

Listed:
  • Besa Shahini

    (Faculty of Economy, University of Tirana, Albania)

  • Yllka Azemi

    (University College “Globus”, Pristine, Kosovo)

Abstract

This study assesses Challenges that Private Universities in Kosovo face when employing tuition fee strategies. Data are collected on May - June 2012 through in-depth interview and questioners with supervisors and students of three Private Universities in Kosovo. As of low purchasing power of students and overall economic crises in Kosovo, students are very sensitive to pricing strategies employed and according to fee they evaluate before and after -enrollment assessment. Students’ academic expectations are much higher relative to their low tuition requirements. In transition economies, employing tuition strategies that satisfy both Universities and students is a challenge for higher educational institutions.

Suggested Citation

  • Besa Shahini & Yllka Azemi, 2013. "Challenges of Tuition fee’s decision: Private Universities case in Kosovo," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 16(50), pages 87-100, December.
    • Handle: RePEc:rej:journl:v:16:y:2013:i:50:p:87-100
    as

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    References listed on IDEAS

    as
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    3. Winer, Russell S, 1986. "A Reference Price Model of Brand Choice for Frequently Purchased Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 250-256, September.
    4. McPherson, Michael S & Schapiro, Morton Owen, 1991. "Does Student Aid Affect College Enrollment? New Evidence on a Persistent Controversy," American Economic Review, American Economic Association, vol. 81(1), pages 309-318, March.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Pricing strategies; universities; customer acquisitions; tuition vs. students; downward sloping demand curve;
    All these keywords.

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • N30 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - General, International, or Comparative
    • J18 - Labor and Demographic Economics - - Demographic Economics - - - Public Policy
    • J78 - Labor and Demographic Economics - - Labor Discrimination - - - Public Policy (including comparable worth)
    • C80 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - General

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