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Product quality, reference group, convenience and its effect on the repurchase intentions of Janji Jiwa brand coffee

Author

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  • Devina Dalilati Prabarini

    (Management Department, Faculty of Economic and Business, University of Brawijaya, Jl. MT. Haryono No. 165, Malang, Indonesia.)

  • Sumiati

    (Faculty of Economic and Business, University of Brawijaya, Jl. MT. Haryono No. 165, Malang, Indonesia.)

  • Margono Setiawan

    (Faculty of Economic and Business, University of Brawijaya, Jl. MT. Haryono No. 165, Malang, Indonesia.)

Abstract

Coffee is currently a part of people's lifestyles, so the coffee shop is one of the most promising businesses, especially among teenagers. This study uses product quality, reference group and convenience as exogenous variables that influence customers' repurchase intentions, with satisfaction as a mediation. The respondents in this study were millennial customers (Generations Z and Y) who buy Janji Jiwa brand coffee in the city of Surabaya, the determination of the number of samples in this study used a purposive sampling technique with a sample of 150 respondents. The method of collecting data is using a questionnaire; the data is analyzed using PLS-SEM. The results showed that product quality, reference group and convenience significantly affected customers' repurchase intentions. The product quality, reference group and convenience had a significant effect on satisfaction; satisfaction had a significant effect on repurchase intentions. Satisfaction can partially mediate the relationship between product quality, reference group, and convenience to customers' repurchase intentions. Key Words:Product Quality, Reference Group, Convenience, Satisfaction, Repurchase Intentions

Suggested Citation

  • Devina Dalilati Prabarini & Sumiati & Margono Setiawan, 2022. "Product quality, reference group, convenience and its effect on the repurchase intentions of Janji Jiwa brand coffee," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 92-101, November.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:8:p:92-101
    DOI: 10.20525/ijrbs.v11i8.2043
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    References listed on IDEAS

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    1. Quoc Trung Pham & Xuan Phuc Tran & Sanjay Misra & Rytis Maskeliūnas & Robertas Damaševičius, 2018. "Relationship between Convenience, Perceived Value, and Repurchase Intention in Online Shopping in Vietnam," Sustainability, MDPI, vol. 10(1), pages 1-14, January.
    2. Jochen Wirtz, 2016. "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, October.
    3. Srivastava, Mala & Kaul, Dimple, 2014. "Social interaction, convenience and customer satisfaction: The mediating effect of customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 21(6), pages 1028-1037.
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    1. Asha Ramadhan & William Gomera, 2022. "The impact of financial aspect on procurement procedures in achieving sustainable public procurement: A case of Zanzibar urban services project," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(10), pages 265-276, December.

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