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Winning in Service Markets:Success through People, Technology and Strategy

Author

Listed:
  • Jochen Wirtz

    (NUS, Singapore)

Abstract

Winning in Service Markets: Success through People, Technology, and Strategy

Individual chapters are listed in the "Chapters" tab

Suggested Citation

  • Jochen Wirtz, 2016. "Winning in Service Markets:Success through People, Technology and Strategy," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number y0002, August.
    • Handle: RePEc:wsi:wsbook:y0002
    as

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    File URL: https://www.worldscientific.com/worldscibooks/10.1142/y0002
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    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Rosa Dayanna & Rua Orlando Lima, 2020. "Relationship Marketing and Intangible Resources: The Mediating Effect of Loyalty," Review of Marketing Science, De Gruyter, vol. 18(1), pages 117-143, September.
    2. Peter Kwasi Oppong, 2021. "The Effect of Brand Awareness, Credibility, Quality and Loyalty on Word-of-Mouth in a Competitive Medicine Market," Information Management and Business Review, AMH International, vol. 12(4), pages 28-38.
    3. Peter Kwasi Oppong, 2021. "Influence of Brand Credibility, Satisfaction and Quality on Brand Equity in Non-Conventional Health Industry," Journal of Education and Vocational Research, AMH International, vol. 11(2), pages 58-67.
    4. Uner, M. Mithat & Cetin, Burak & Cavusgil, S. Tamer, 2020. "On the internationalization of Turkish hospital chains: A dynamic capabilities perspective," International Business Review, Elsevier, vol. 29(3).
    5. Peter Kwasi Oppong, 2021. "The Effect of Brand Credibility, Brand Image and Customer Satisfaction on Behavioural Intentions in Traditional Medicine Market," Journal of Social and Development Sciences, AMH International, vol. 11(4), pages 15-25.
    6. Wirtz, Jochen & Fritze, Martin P. & Jaakkola, Elina & Gelbrich, Katja & Hartley, Nicole, 2021. "Service products and productization," Journal of Business Research, Elsevier, vol. 137(C), pages 411-421.
    7. Peter Kwasi Oppong & Solomon Tawiah Yeboah & Adeliade Gyawu, 2020. "Influence of Brand Awareness and Perceive Quality on Loyalty: The Mediating Role of Association in Traditional Medicine Market in Kumasi, Ghana," Information Management and Business Review, AMH International, vol. 12(2), pages 1-11.
    8. Yingxiao Li & Jianheng Zhou, 2023. "Modeling the relationship between fairness concern and customer loyalty in dual distribution channel," Journal of Combinatorial Optimization, Springer, vol. 45(1), pages 1-25, January.
    9. Devina Dalilati Prabarini & Sumiati & Margono Setiawan, 2022. "Product quality, reference group, convenience and its effect on the repurchase intentions of Janji Jiwa brand coffee," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 92-101, November.
    10. Kurtmollaiev, Seidali & Lervik-Olsen, Line & Andreassen, Tor W., 2022. "Competing through innovation: Let the customer judge!," Journal of Business Research, Elsevier, vol. 153(C), pages 87-101.
    11. Oleg PETELCA & Ciprian-Constantin PĂTRĂUCEANU & Iurie BEȘLIU3, 2021. "The Multifunctionality And Sustainability Of Small And Medium Enterprises In Tourism-Based Rural Communities," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 123-131, December.
    12. Markus Blut & Cheng Wang & Nancy V. Wünderlich & Christian Brock, 2021. "Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 632-658, July.

    Book Chapters

    The following chapters of this book are listed in IDEAS

    More about this item

    Keywords

    Services Marketing; Marketing; Consumer Behavior; Positioning Services; Service Process; Service Environment; Service Advantage; Customer Relationships; Managing Relationship and Building Loyalty; Complaint Handling; Service Recovery; Service Excellence; Service Quality and Productivity; Service Leadership;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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