IDEAS home Printed from https://ideas.repec.org/a/rbs/ijbrss/v11y2022i1p12-23.html
   My bibliography  Save this article

Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image

Author

Listed:
  • Aditya Indra Wicaksono

    (Magister Management Program, Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia)

  • Asmai Ishak

    (Senior Lecturer in Marketing, Faculty of Business and Economics, Universitas Islam Indonesia, Indonesia)

Abstract

Technological developments and pandemic conditions that limit people's movement have triggered an increase in the use of online shopping platforms. Therefore, it is necessary to analyze in more depth the factors that increase online purchase intention. This study aims to analyze the effect of website quality on EWOM and the effect of EWOM and receiver perspective on consumer satisfaction and brand image. An analysis was also conducted on the influence of satisfaction and brand image on online purchase intention. This research is a quantitative study using primary data from distributing questionnaires to 250 online shopping platform consumers. The data in this study were then analyzed using the SEM (Structural Equation Model) method with AMOS 24 software. The results of this study indicate that website quality has a significant effect on EWOM. Furthermore, the receiver perspective and EWOM have a significant effect on consumer satisfaction and brand image. Consumer satisfaction and brand image have a significant effect on online purchase intention. Key Words:Website quality, EWOM, receiver perspective, consumer satisfaction, brand image, intention to buy online

Suggested Citation

  • Aditya Indra Wicaksono & Asmai Ishak, 2022. "Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 12-23, January.
    • Handle: RePEc:rbs:ijbrss:v:11:y:2022:i:1:p:12-23
    DOI: 10.20525/ijrbs.v11i1.1554
    as

    Download full text from publisher

    File URL: https://doi.org/10.20525/ijrbs.v11i1.1554
    Download Restriction: no
    File URL: https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/1554/1132
    Download Restriction: no
    File URL: https://libkey.io/10.20525/ijrbs.v11i1.1554?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Devkant Kala & D.S. Chaubey, 2018. "The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 9(2), pages 143-157.
    2. Sadia Khatoon & Xu Zhengliang & Hamid Hussain, 2020. "The Mediating Effect of Customer Satisfaction on the Relationship Between Electronic Banking Service Quality and Customer Purchase Intention: Evidence From the Qatar Banking Sector," SAGE Open, , vol. 10(2), pages 21582440209, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hatice Doğan-Südaş & Ali Kara & Emre Karaca, 2023. "Effects of Gamified Mobile Apps on Purchase Intentions and Word-of-Mouth Engagement: Implications for Sustainability Behavior," Sustainability, MDPI, vol. 15(13), pages 1-17, July.
    2. Gobinda Roy & Rituparna Basu & Samudyuti Ray, 2023. "Antecedents of Online Purchase Intention Among Ageing Consumers," Global Business Review, International Management Institute, vol. 24(5), pages 1041-1057, October.
    3. Shu-Hsien Liao & Da-Chian Hu & Huan-Lun Chou, 2022. "Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation," SAGE Open, , vol. 12(4), pages 21582440221, December.
    4. Massimo Pighin & Aldo Alvarez-Risco & Shyla Del-Aguila-Arcentales & Mercedes Rojas-Osorio & Jaime A. Yáñez, 2022. "Factors of the Revisit Intention of Patients in the Primary Health Care System in Argentina," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    5. Dhruba Kumar Gautam & Gunja Kumari Sah, 2023. "Online Banking Service Practices and Its Impact on E-Customer Satisfaction and E-Customer Loyalty in Developing Country of South Asia-Nepal," SAGE Open, , vol. 13(3), pages 21582440231, July.
    6. Sufyan Habib & Nawaf N. Hamadneh & Mohammed Arshad Khan, 2021. "Influence of Electronic Word of Mouth (eWOM) and Relationship Marketing on Brand Resonance: A Mediation Analysis," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
    7. Leogrande, Angelo, 2024. "From Discounts to Delivery: Decoding Customer Care Interactions in Warehousing," SocArXiv qzm5v_v1, Center for Open Science.
    8. R.V. Suganya & G. Venkateshwaran, 2024. "Elevating Purchase Intentions: The Resonance of Electronic Word of Mouth (eWOM)," ComFin Research, Shanlax Journals, vol. 12(1), pages 65-76, January.
    9. Alzahrani, Ahmed Ibrahim & Al-Samarraie, Hosam & Eldenfria, Atef & Dodoo, Joana Eva & Alalwan, Nasser, 2022. "Users’ intention to continue using mHealth services: A DEMATEL approach during the COVID-19 pandemic," Technology in Society, Elsevier, vol. 68(C).
    10. Kolawole L. Fijabi & John T. Oladapo & Opeyemi B. Kareem, 2024. "E-Payment Systems, Competitive Advantage, and Customer Satisfaction in Nigerian Banking Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 1451-1468, July.
    11. Btool H. Mohamed & Ibrahim Ari & Mohammed bin Saleh Al-Sada & Muammer Koç, 2021. "Strategizing Human Development for a Country in Transition from a Resource-Based to a Knowledge-Based Economy," Sustainability, MDPI, vol. 13(24), pages 1-27, December.
    12. Zaher Abdel Fattah Al-Slehat, 2021. "Determining the Effect of Banking Service Quality on Customer Loyalty Using Customer Satisfaction as a Mediating Variable: An Applied Study on the Jordanian Commercial Banking Sector," International Business Research, Canadian Center of Science and Education, vol. 14(4), pages 1-58, April.
    13. Yadav Adhikari & Mana Prasad Wagley & Niroj Dahal, 2023. "Developing the Contextualized SERVQUAL Instrument for Measuring the Service Quality of Nepali Resorts: An Application of the Modified Delphi Technique," SAGE Open, , vol. 13(3), pages 21582440231, September.
    14. Jiangbo Zou & Xiaokang Fu, 2024. "Understanding the purchase intention in live streaming from the perspective of social image," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    15. Jassim Aladwani, 2024. "Shifting landscape of customer preferences: analyzing internet Islamic banking satisfaction during COVID-19," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-20, December.
    16. Dr Tella Adeniran Rahmon & Professor J. O. Adewoye & Adesokan Joseph Ayantoso, 2024. "Impact of E-Banking Service Quality on Customer’s Satisfaction in Osun State," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(7), pages 191-203, July.
    17. Rajesh Kumar Saha & Md. Borak Ali, 2024. "Does enduring brand loyalty in mobile financial service platforms require strong commitment? A stimulus-organism-response (SOR) perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1623-1634, December.
    18. Mohammed Arshad Khan & Hamad A. Alhumoudi, 2022. "Performance of E-Banking and the Mediating Effect of Customer Satisfaction: A Structural Equation Model Approach," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
    19. Kumpee Thamtarana & Puris Sornsaruht, 2024. "Antecedents to Thai Consumer Insurance Policy Purchase Intention: A Structural Equation Model Analysis," SAGE Open, , vol. 14(1), pages 21582440241, March.
    20. Andreea-Daniela MORARU & Margareta ILIE, 2022. "Analysing the Impact of e-Banking and Socio-Demographic Factors on Customer Satisfaction with Banking Services using Graphical Visualization," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 149-156.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rbs:ijbrss:v:11:y:2022:i:1:p:12-23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Umit Hacioglu (email available below). General contact details of provider: https://edirc.repec.org/data/ssbffea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.