The effect of eWOM communication on brand image and purchase intention towards lifestyle products in India
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- Aditya Indra Wicaksono & Asmai Ishak, 2022. "Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(1), pages 12-23, January.
- Sufyan Habib & Nawaf N. Hamadneh & Mohammed Arshad Khan, 2021. "Influence of Electronic Word of Mouth (eWOM) and Relationship Marketing on Brand Resonance: A Mediation Analysis," Sustainability, MDPI, vol. 13(12), pages 1-15, June.
- R.V. Suganya & G. Venkateshwaran, 2024. "Elevating Purchase Intentions: The Resonance of Electronic Word of Mouth (eWOM)," ComFin Research, Shanlax Journals, vol. 12(1), pages 65-76, January.
- Priyanka Garg & Rahela Farooqi & Yakshi Garg & Devkant Kala & Sumanjeet Singh, 2024. "Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat," FIIB Business Review, , vol. 13(3), pages 294-303, May.
- Gobinda Roy & Rituparna Basu & Samudyuti Ray, 2023. "Antecedents of Online Purchase Intention Among Ageing Consumers," Global Business Review, International Management Institute, vol. 24(5), pages 1041-1057, October.
- Jansen, Thomas & Moura, Francisco Tigre, 2024. "WOM, eWOM and WOMachine: The evolution of consumer recommendations through a systematic review of 194 studies," IU Discussion Papers - Marketing & Communication 3 (Juni 2024), IU International University of Applied Sciences.
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Keywords
electronic word of mouth; eWOM; purchase intention; brand image; lifestyle products; India.;All these keywords.
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