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Business sustainability and pentuple bottom line: Building the hierarchical pyramid of the pentuple bottom line

Author

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  • Nuril Badria

    (Accounting Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia)

  • Eko Ganis Sukoharsono

    (Professor in Accounting, Accounting Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia)

  • Lilik Purwanti

    (Associate Professor in Accounting, Accounting Department, Faculty of Economics and Business, University of Brawijaya, Malang, Indonesia)

Abstract

This study aims to construct a pentuple bottom line hierarchical pyramid at PT Bank Negara Indonesia Tbk. The triple bottom line is the key to drive the success of implementing business sustainability. The pentuple bottom line is a deconstruction of the triple bottom line concept. The researcher used a postmodernist paradigm with imaginary dialogue as a research method. The imaginary dialogue consists of two specialists namely accountant and investor. The result of this research is a pentuple bottom line hierarchical pyramid model. The pentuple bottom line hierarchical pyramid is a model for measuring company managerial performance consisting of ethical responsibilities, profit, people, planet, and prophet. First, ethical responsibilities are ethical responsibilities, the company has an obligation to carry out good and fair business practices, second, profit is an effort to fulfill the company's economic welfare third, people, the company tries to provide benefits and advantages for the stakeholders, fourth, planet, the company can preserve the environment, the fifth, prophet is mental or spiritual balance in the process of preserving life, business organizations must consider the expression of God-consciousness, transcendental consciousness, honesty, the ability to self-contemplate and sincere love. Key Words:Deconstruction, Triple Bottom Line, Pentuple Bottom Line Hierarchical Pyramid, Business Sustainability and Postmodernist Paradigm

Suggested Citation

  • Nuril Badria & Eko Ganis Sukoharsono & Lilik Purwanti, 2021. "Business sustainability and pentuple bottom line: Building the hierarchical pyramid of the pentuple bottom line," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 123-131, April.
    • Handle: RePEc:rbs:ijbrss:v:10:y:2021:i:3:p:123-131
    DOI: 10.20525/ijrbs.v10i3.1156
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    References listed on IDEAS

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    1. Stefan Schaltegger & Florian Lüdeke-Freund & Erik G. Hansen, 2012. "Business cases for sustainability: the role of business model innovation for corporate sustainability," International Journal of Innovation and Sustainable Development, Inderscience Enterprises Ltd, vol. 6(2), pages 95-119.
    2. Karl Widerquist, 2018. "The Bottom Line," Exploring the Basic Income Guarantee, in: A Critical Analysis of Basic Income Experiments for Researchers, Policymakers, and Citizens, chapter 0, pages 93-98, Palgrave Macmillan.
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