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Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains

Author

Listed:
  • Umar Burki

    (School of Business, University of South-Eastern Norway, 3603 Kongsberg, Norway)

  • Pervin Ersoy

    (Department of International Logistics Management, Yasar University, 35100 Izmir, Turkey)

  • Usama Najam

    (Management Sciences, Air University (Multan Campus), Multan 60000, Pakistan)

Abstract

This study examines the mediating role of customer cooperation in green supply chain relationships. Employing 181 manufacturer–customer relationships, we test the mediating effect of customer cooperation on the process and managerial innovations. As proposed, customer cooperation positively mediates the relationship between top management commitment and process innovation. However, customer cooperation fails to mediate the relationship between top management commitment and managerial innovation. The findings suggest that the magnitude of customer cooperation increases the adoption of green innovations between supply chain partners to mitigate the negative impact on the environment. Furthermore, customer cooperation enforces a sense of mutuality between supply chain partners to diminish the impact of carbon footprint.

Suggested Citation

  • Umar Burki & Pervin Ersoy & Usama Najam, 2019. "Top Management, Green Innovations, and the Mediating Effect of Customer Cooperation in Green Supply Chains," Sustainability, MDPI, vol. 11(4), pages 1-12, February.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:4:p:1031-:d:206478
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    References listed on IDEAS

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    1. Soomin Shin & Meehee Cho, 2022. "Green Supply Chain Management Implemented by Suppliers as Drivers for SMEs Environmental Growth with a Focus on the Restaurant Industry," Sustainability, MDPI, vol. 14(6), pages 1-17, March.
    2. Abdulkareem Awwad & Abdel Latef M. Anouze & Nelson Oly Ndubisi, 2022. "Green Customer and Supplier Integration for Competitive Advantage: The Mediation Effect of Sustainable Product Innovation," Sustainability, MDPI, vol. 14(16), pages 1-19, August.
    3. Mohammed Belal Uddin & Bilkis Akhter, 2022. "Investigating the relationship between top management commitment, supply chain collaboration, and sustainable firm performance in the agro-processing supply chain," Operations Management Research, Springer, vol. 15(3), pages 1399-1417, December.
    4. Jongjin Sohn & Jongseon Lee & Nami Kim, 2020. "Going Green Inside and Out: Corporate Environmental Responsibility and Financial Performance under Regulatory Stringency," Sustainability, MDPI, vol. 12(9), pages 1-23, May.
    5. Siti Nur Atikah Zulkiffli & Nur Farah Zafira Zaidi & Siti Falindah Padlee & Najahul Kamilah Aminy Sukri, 2022. "Eco-Innovation Capabilities and Sustainable Business Performance during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(13), pages 1-17, June.
    6. Xiang Ma & Lingli Qing & Young-Seok Ock & Jiao Wu & Yaying Zhou, 2022. "The Effect of Customer Involvement on Green Innovation and the Intermediary Role of Boundary Spanning Capability," Sustainability, MDPI, vol. 14(13), pages 1-20, June.
    7. Yang, Yefei & Chen, Jiayi & Lee, Peter K.C. & Cheng, T.C.E., 2023. "How to enhance the effects of the green supply chain management strategy in the organization: A diffusion process perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 175(C).
    8. Yadav, Sanjeev & Samadhiya, Ashutosh & Kumar, Anil & Luthra, Sunil & Kumar, Vikas & Garza-Reyes, Jose Arturo & Upadhyay, Arvind, 2024. "The interplay effects of digital technologies, green integration, and green innovation on food supply chain sustainable performance: An organizational information processing theory perspective," Technology in Society, Elsevier, vol. 77(C).
    9. Muzzammil Wasim Syed & Ji Zu Li & Muhammad Junaid & Xue Ye & Muhammad Ziaullah, 2019. "An Empirical Examination of Sustainable Supply Chain Risk and Integration Practices: A Performance-Based Evidence from Pakistan," Sustainability, MDPI, vol. 11(19), pages 1-21, September.
    10. Chauhan, Chetna & Kaur, Puneet & Arrawatia, Rakesh & Ractham, Peter & Dhir, Amandeep, 2022. "Supply chain collaboration and sustainable development goals (SDGs). Teamwork makes achieving SDGs dream work," Journal of Business Research, Elsevier, vol. 147(C), pages 290-307.
    11. Shyaam Ramkumar, 2020. "Influence of Inter-Firm Network Relationships on Circular Economy Eco-Innovation Adoption," Sustainability, MDPI, vol. 12(18), pages 1-22, September.
    12. Jungeun Lee & Hye-Young Joo, 2020. "The Impact of Top Management’s Support on the Collaboration of Green Supply Chain Participants and Environmental Performance," Sustainability, MDPI, vol. 12(21), pages 1-19, October.

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