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Sustainability orientation and sustainable entrepreneurial intentions of university students in South Africa

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  • Olawale Fatoki

    (University of Limpopo, South Africa)

Abstract

Sustainability behaviour can be predicted by intentions. The study investigated the relationship between sustainability orientation (SO) and sustainable entrepreneurial intentions (SEI) of university students in South Africa. The study adopted a quantitative research design that involved the use of survey. The self-administered questionnaire method was used to collect data from the survey participants using the cross-sectional approach. The participants in the survey were final year undergraduate students of the Department of Business Management of two South African universities. Three hundred and one students participated in the survey. Reliability was measured using the Cronbach’s alpha. The data analysis methods for the study were descriptive statistics, correlation and regression analysis. The results indicated that SO is a predictor of SEI of university students. Limitations, areas for further study and recommendations to improve the SO of university students focus on passive and active teaching methods of sustainable entrepreneurship.

Suggested Citation

  • Olawale Fatoki, 2019. "Sustainability orientation and sustainable entrepreneurial intentions of university students in South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 990-999, December.
    • Handle: RePEc:ssi:jouesi:v:7:y:2019:i:2:p:990-999
    DOI: 10.9770/jesi.2019.7.2(14)
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    References listed on IDEAS

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    Cited by:

    1. Usman Khizar, Hafiz Muhammad & Iqbal, Muhammad Jawad & Khalid, Junaid & Adomako, Samuel, 2022. "Addressing the conceptualization and measurement challenges of sustainability orientation: A systematic review and research agenda," Journal of Business Research, Elsevier, vol. 142(C), pages 718-743.
    2. Hafiz Muhammad Usman Khizar & Muhammad Jawad Iqbal & Muhammad Imran Rasheed, 2021. "Business orientation and sustainable development: A systematic review of sustainability orientation literature and future research avenues," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 1001-1017, September.
    3. Jurgita Raudeliūnienė & Manuela Tvaronavičienė & Milda Blažytė, 2020. "Knowledge Management Practice in General Education Schools as a Tool for Sustainable Development," Sustainability, MDPI, vol. 12(10), pages 1-11, May.
    4. Nadia Abdelhamid Abdelmegeed Abdelwahed, 2022. "Developing Entrepreneurial Sustainability among Saudi Arabia’s University Students," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    5. Huatao Peng & Bingbing Li & Chen Zhou & Bert M. Sadowski, 2021. "How Does the Appeal of Environmental Values Influence Sustainable Entrepreneurial Intention?," IJERPH, MDPI, vol. 18(3), pages 1-25, January.

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    More about this item

    Keywords

    sustainable entrepreneurship; sustainability orientation; sustainable entrepreneurial intentions; university; students; South Africa;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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