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The Role Of Artificial Intelligence: Increasing Ecommerce Purchase Intentions In Indonesia

Author

Listed:
  • Angga Febrian

    (Department of Management, Faculty of Economics and Business, Lampung University, Bandar Lampung, Indonesia)

  • Nabila Az-Zahra Najwa Amrizal

    (Digital Business Major, Department of Management, Faculty of Economics and Business, Lampung University, Bandar Lampung, Indonesia)

  • Rafika Indi Qut Ratuain

    (Digital Business Major, Department of Management, Faculty of Economics and Business, Lampung University, Bandar Lampung, Indonesia)

Abstract

This essay aims to illustrate the significance of artificial intelligence in online shopping. This article will examine and discuss the significance of artificial intelligence for e-commerce using the Theory of Planned Behavior (TPB) framework. The goal of this essay is to present a deeper and more thorough analysis of the factors that make artificial intelligence crucial to e-commerce. List of References and Works Review design, technique, and strategy have been applied from a variety of sources to gather data that can serve as the foundation for hypotheses and findings. Results: Four characteristics of artificial intelligence are identified in this study to enhance purchasing intention in e-commerce. The four dimensions are Information & Insight Experience, Interactive Experience & Accessibility, Interactive Experience and Customization, and Accuracy & Experience Interaction Dimensions. Limitations and implications of the research: emphasize qualitative over quantitative, Findings are difficult to generalize, and direct control experiments are not possible. Practical Implications: By assisting ecommerce businesses in implementing AI technology effectively, this paper helps them enhance consumer purchase intentions. Originality/value: According to this paper, businesses can establish an environment that encourages rising Purchase Intention from prospective customers, rising loyalty, and bolstering overall business performance in this digital era by comprehending and measuring the pertinent dimensions

Suggested Citation

  • Angga Febrian & Nabila Az-Zahra Najwa Amrizal & Rafika Indi Qut Ratuain, 2024. "The Role Of Artificial Intelligence: Increasing Ecommerce Purchase Intentions In Indonesia," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 23(1), pages 9-14.
    • Handle: RePEc:pts:journl:y:2024:i:1:p:9-14
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    References listed on IDEAS

    as
    1. Ransome Epie Bawack & Samuel Fosso Wamba & Kevin Daniel André Carillo & Shahriar Akter, 2022. "Artificial intelligence in E-Commerce: a bibliometric study and literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 297-338, March.
    2. Jiwang Yin & Xiaodong Qiu, 2021. "AI Technology and Online Purchase Intention: Structural Equation Model Based on Perceived Value," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    3. Hasan Beyari & Hatem Garamoun, 2022. "The Effect of Artificial Intelligence on End-User Online Purchasing Decisions: Toward an Integrated Conceptual Framework," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
    4. Bahoo, Salman & Cucculelli, Marco & Qamar, Dawood, 2023. "Artificial intelligence and corporate innovation: A review and research agenda," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Artificial Intelligence; Digital Marketing; Purchase Intention; Online Shopping; E-Commerce; Theory of Planned Behavior (TPB).;
    All these keywords.

    JEL classification:

    • C81 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Methodology for Collecting, Estimating, and Organizing Microeconomic Data; Data Access
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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