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An Entity-Matching System Based on Multimodal Data for Two Major E-Commerce Stores in Mexico

Author

Listed:
  • Raúl Estrada-Valenciano

    (Aguascalientes Campus, Centro de Investigación en Matemáticas, A. C., Calzada de la Plenitud 103, José Vasconcelos Calderón, Aguascalientes 20200, Mexico)

  • Víctor Muñiz-Sánchez

    (Monterrey Campus, Centro de Investigación en Matemáticas, A. C., Km. 10 Autopista al Aeropuerto, Parque de Investigación e Innovación Tecnológica (PIIT), Av. Alianza Centro 502, Apodaca 66628, Mexico)

  • Héctor De-la-Torre-Gutiérrez

    (Aguascalientes Campus, Centro de Investigación en Matemáticas, A. C., Calzada de la Plenitud 103, José Vasconcelos Calderón, Aguascalientes 20200, Mexico)

Abstract

E-commerce has grown considerably in Latin America in recent years due to the COVID-19 pandemic. E-commerce users in English-speaking and Chinese-speaking countries have web-based tools to compare the prices of products offered by various retailers. The task of product comparison is known as entity matching in the data-science domain. This paper proposes the first entity-matching system for product comparison in Spanish-speaking e-commerce. Given the lack of uniformity of e-commerce sites in Mexico, we opted for a bimodal entity-matching system that uses the image and textual description of products from two of the largest e-commerce stores in Mexico. State-of-the-art techniques in natural language processing and machine learning were used to develop this research. The resulting system achieves F1 values of approximately 80%, representing a significant step towards consolidating a product-matching system in Spanish-speaking e-commerce.

Suggested Citation

  • Raúl Estrada-Valenciano & Víctor Muñiz-Sánchez & Héctor De-la-Torre-Gutiérrez, 2022. "An Entity-Matching System Based on Multimodal Data for Two Major E-Commerce Stores in Mexico," Mathematics, MDPI, vol. 10(15), pages 1-23, July.
    • Handle: RePEc:gam:jmathe:v:10:y:2022:i:15:p:2564-:d:869682
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    References listed on IDEAS

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    1. Ransome Epie Bawack & Samuel Fosso Wamba & Kevin Daniel André Carillo & Shahriar Akter, 2022. "Artificial intelligence in E-Commerce: a bibliometric study and literature review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 297-338, March.
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