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The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area

Author

Listed:
  • Victoria-Mihaela BRINZEA

    (University of Pitesti, Faculty of Economics, Romania)

  • Olimpia Elena Mihaela OANCEA

    (University of Pitesti, Faculty of Economics, Romania)

Abstract

The lifestyle and the technology evolution have significantly changed the consumers’ expectations and behaviors for the alimentary products. Paying more attention to health and welfare, consumers are looking for healthy products, which induces a special sensitivity to all information on the packaging and to the guarantees offered by the presence of official signs of quality. The quality of the product itself is undoubtedly the key to success, but before arriving there, the consumer must be convinced that the product should be bought from all the others that are available in the same category, moment at which the visual appearance of the product must fulfill his role. Deepening the analysis, we can say that although the shape, color, packaging originality are particularly important points, finally, the element that will really make the difference for consumers, today, is the label and the containing information.

Suggested Citation

  • Victoria-Mihaela BRINZEA & Olimpia Elena Mihaela OANCEA, 2016. "The Label - An Essential Tool For Keeping The Consumer Informed And For Promoting Products In The Economic Area," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 15(1), pages 49-59.
    • Handle: RePEc:pts:journl:y:2016:i:1:p:49-59
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    References listed on IDEAS

    as
    1. Levin, Irwin P & Gaeth, Gary J, 1988. "How Consumers Are Affected by the Framing of Attribute Information before and after Consuming the Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 374-378, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Label; Branding; Advertising; Nutrition information; Design.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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