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Certification de la qualité par une AOC : un modèle d’analyse

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  • Eric Giraud-Héraud
  • Claire Chambolle

Abstract

[eng] Quality certification through a registered designation of origin : an analytical model.. International competition on the wine market is characterised by a disparity of strategies applied by producers and wine-producing regions. We provide a theoretical analysis of the producers’ choice between the two main brand strategies : a private brand name and a brand carrying a public certification such as the French “ Appellation d’Origine Contrôlée” (AOC). We show that the latter can be profitable by comparison with the private brand name strategy. However, such a system can lead to underinvestment in quality that can reduce consumer’s surplus. [fre] La concurrence internationale sur le marché du vin est caractérisée par une diversité des stratégies mises en oeuvre. Nous proposons une analyse formalisée de l’arbitrage économique prévalant entre deux cas polaires de comportement stratégique des producteurs : une stratégie de marque purement privée et une stratégie de marque adossée à un système d’Appellation d’Origine Contrôlée (AOC). Nous montrons comment ce dernier cas de figure peut être préféré par les producteurs mais qu’il comporte des risques de sous-investissement qui peuvent être préjudiciables au surplus des consommateurs.

Suggested Citation

  • Eric Giraud-Héraud & Claire Chambolle, 2003. "Certification de la qualité par une AOC : un modèle d’analyse," Économie et Prévision, Programme National Persée, vol. 159(3), pages 83-91.
    • Handle: RePEc:prs:ecoprv:ecop_0249-4744_2003_num_159_3_6914
    DOI: 10.3406/ecop.2003.6914
    Note: DOI:10.3406/ecop.2003.6914
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    1. Motta, Massimo, 1993. "Endogenous Quality Choice: Price vs. Quantity Competition," Journal of Industrial Economics, Wiley Blackwell, vol. 41(2), pages 113-131, June.
    2. Marette, Stephan & Crespi, John M & Schiavina, Allesandra, 1999. "The Role of Common Labelling in a Context of Asymmetric Information," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 26(2), pages 167-178, June.
    3. Mussa, Michael & Rosen, Sherwin, 1978. "Monopoly and product quality," Journal of Economic Theory, Elsevier, vol. 18(2), pages 301-317, August.
    4. Egizio Valceschini & Armelle Maze, 2000. "La politique de la qualité agro-alimentaire dans le contexte international," Économie rurale, Programme National Persée, vol. 258(1), pages 30-41.
    5. Laurent Linnemer & Anne Perrot, 2000. "Une analyse économique des "signes de qualité". Labels et certification des produits," Revue Économique, Programme National Persée, vol. 51(6), pages 1397-1418.
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    Cited by:

    1. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Post-Print hal-01201116, HAL.
    2. Jean-Marc Callois, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 78, pages 31-51.
    3. Bouamra-Mechemache Zohra & Chaaban Jad, 2010. "Protected Designation of Origin Revisited," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 8(1), pages 1-29, August.
    4. Maria de Fátima Souza & Ana Carvalho, 2018. "An Organizational Capacity model for wine cooperatives," NIPE Working Papers 10/2018, NIPE - Universidade do Minho.
    5. Callois, Jean-Marc, 2006. "Quality labels and rural development : a new economic geography approach," Cahiers d'Economie et de Sociologie Rurales (CESR), Institut National de la Recherche Agronomique (INRA), vol. 78.
    6. Fares, M’hand & Raza, Saqlain & Thomas, Alban, 2018. "Is there complementarity between labels and brands? Evidence from small French co-operatives," TSE Working Papers 18-895, Toulouse School of Economics (TSE).
    7. M’hand Fares & Saqlain Raza & Alban Thomas, 2018. "Is There Complementarity Between Certified Labels and Brands? Evidence from Small French Cooperatives," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 53(2), pages 367-395, September.
    8. Pascale Ertus & Céline Jacob & Christine Petr, 2017. "Quel Contenu Informationnel Proposé Pour Améliorer La Perception De La Qualité Du Vin Du Consommateur ?," Post-Print hal-01599008, HAL.

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