Exploring Inclusion in the Remote Startup Landscape: A Case Study Analysis

The focus of the paper and the main objective of the research is to scrutinize the adaptability of an inclusion model tailored for conventional workspaces to the context of startups employing remote freelance teams across different locations, probing whether this model holds relevance in more flexible work arrangements. The paper is based on a qualitative analysis of empirical material collected in a case study. The case study was conducted in a virtual marketing startup registered in Ireland composed of 14 employees, including 12 freelancers and 2 full-time employees working remotely from the UK, Ireland, France, Croatia, Romania, Belgium and Ukraine. We found that the degree of organizational inclusion is determined by employee empowerment orientation. The study shows the positive effect of inclusion practices and processes on perceived inclusion, talent retention and inclusive climate as well as organizational and individual performance. The paper contributes to the ongoing scientific debate by presenting how an inclusive workplace might be achieved in a geographically distributed, virtual startup organization. Furthermore, as Central European startups aim to expand globally, our insights into inclusion in geographically dispersed teams can be especially relevant. It provides guidance on how to maintain an inclusive culture when working with remote teams across different countries. Implications for Central European audience: In the Central European business landscape, especially in geographically dispersed startups, adapting inclusion models to virtual settings is essential. Given the region's diverse cultures and historical contexts, understanding communication dynamics and fostering authenticity and psychological safety are crucial. Prioritizing these aspects aligns with Central European values of collaboration and innovation, enhancing employee well-being and positioning businesses for sustainable growth and competitive advantage.