IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v48y2015icp299-304.html
   My bibliography  Save this article

Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation

Author

Listed:
  • Mazanec, Josef A.
  • Crotts, John C.
  • Gursoy, Dogan
  • Lu, Lu

Abstract

The focus of this study is threefold. First it tested the validity and reliability of a scale designed to measure Hofstede's five cultural dimensions at the individual or psychological level across two large (n > 500) convenience samples of the United States population. Once deemed an appropriate measure, the scale was applied to questions testing the homogeneity of the measures. The questions refer to the speed to which acculturation occurs within an immigrant population and the degree to which purported regional geographic differences constitute distinct cultural values as measured by Hofstede. Implications for tourism marketers as well as a call for future research are discussed.

Suggested Citation

  • Mazanec, Josef A. & Crotts, John C. & Gursoy, Dogan & Lu, Lu, 2015. "Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation," Tourism Management, Elsevier, vol. 48(C), pages 299-304.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:299-304
    DOI: 10.1016/j.tourman.2014.11.011
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517714002404
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2014.11.011?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. van der Ark, L. Andries, 2007. "Mokken Scale Analysis in R," Journal of Statistical Software, Foundation for Open Access Statistics, vol. 20(i11).
    2. Franke, George R. & Nadler, S. Scott, 2008. "Culture, economic development, and national ethical attitudes," Journal of Business Research, Elsevier, vol. 61(3), pages 254-264, March.
    3. Soares, Ana Maria & Farhangmehr, Minoo & Shoham, Aviv, 2007. "Hofstede's dimensions of culture in international marketing studies," Journal of Business Research, Elsevier, vol. 60(3), pages 277-284, March.
    4. Bearden, William O. & Money, R. Bruce & Nevins, Jennifer L., 2006. "Multidimensional versus unidimensional measures in assessing national culture values: The Hofstede VSM 94 example," Journal of Business Research, Elsevier, vol. 59(2), pages 195-203, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ma’moun A. Habiballah & Jebril A. Alhelalat & Naseem M. Twaissi, 2016. "The Effect of Tourists’ National Culture on Perceived Performance of Restaurants in Petra, Jordan," International Business Research, Canadian Center of Science and Education, vol. 9(3), pages 25-39, March.
    2. Jaffar Abbas & Jaffar Aman & Mohammad Nurunnabi & Shaher Bano, 2019. "The Impact of Social Media on Learning Behavior for Sustainable Education: Evidence of Students from Selected Universities in Pakistan," Sustainability, MDPI, vol. 11(6), pages 1-23, March.
    3. Tomay Solomon & Behzad Esmaeili, 2021. "Examining the Relationship between Mindfulness, Personality, and National Culture for Construction Safety," IJERPH, MDPI, vol. 18(9), pages 1-21, May.
    4. Liu, Jing & Lin, Hua & Hu, Bing & Zhou, Zixiong & Agyeiwaah, Elizabeth & Xu, Ye, 2022. "Advancing the understanding of the resident pro-tourism behavior scale: An integration of item response theory and classical test theory," Journal of Business Research, Elsevier, vol. 141(C), pages 113-125.
    5. Pavluković, Vanja & Armenski, Tanja & Alcántara-Pilar, Juan Miguel, 2017. "Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?," Tourism Management, Elsevier, vol. 63(C), pages 42-53.
    6. Coromina, Lluís & Camprubí, Raquel, 2016. "Analysis of tourism information sources using a Mokken Scale perspective," Tourism Management, Elsevier, vol. 56(C), pages 75-84.
    7. Carmen Andreea Vrânceanu & Maria-Cristina Iorgulescu, 2016. "A Look at Hofstede’s Cultural Dimensions in Two Service Sectors from Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 875-875, November.
    8. Jana Kliestikova & Pavol Durana & Maria Kovacova, 2019. "Naked Consumer's Mind Under Branded Dress: Case Study of Slovak Republic," Central European Business Review, Prague University of Economics and Business, vol. 2019(1), pages 15-32.
    9. Wang Xuhui & Jia Liu & Frida Pacho, 2018. "Societal, Culture and Entrepreneurial Opportunities Exploitation of New Venture Activities: Mediating Role of Proactiveness," International Journal of Regional Development, Macrothink Institute, vol. 5(2), pages 1-41, December.
    10. Marcello M. Mariani & Michela Matarazzo, 2021. "Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1057-1078, December.
    11. Shenghui Li & Wenyan Xu & Jingqi Yin, 2023. "Cross-cultural differences in retracted publications of male and female from a global perspective," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(7), pages 3805-3826, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lillian Y. Fok & Dinah M. Payne & Christy M. Corey, 2016. "Cultural Values, Utilitarian Orientation, and Ethical Decision Making: A Comparison of U.S. and Puerto Rican Professionals," Journal of Business Ethics, Springer, vol. 134(2), pages 263-279, March.
    2. Heydari, Ali & Laroche, Michel & Paulin, Michèle & Richard, Marie-Odile, 2021. "Hofstede's individual-level indulgence dimension: Scale development and validation," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Xu, Shichun & Hao, Andy, 2021. "Understanding the impact of national culture on firms’ benefit-seeking behaviors in international B2B relationships: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 130(C), pages 27-37.
    4. Barreto, Tais S. & Lanivich, Stephen E. & Cox, Kevin C., 2022. "Temporal orientation as a robust predictor of innovation," Journal of Business Research, Elsevier, vol. 138(C), pages 287-300.
    5. Millan, Elena & De Pelsmacker, Patrick & Wright, Len Tiu, 2013. "Clothing consumption in two recent EU Member States: A cross-cultural study," Journal of Business Research, Elsevier, vol. 66(8), pages 975-982.
    6. Woodside, Arch G. & Hsu, Shih-Yun & Marshall, Roger, 2011. "General theory of cultures' consequences on international tourism behavior," Journal of Business Research, Elsevier, vol. 64(8), pages 785-799, August.
    7. Serrano-Arcos, Mª Mar & Sánchez-Fernández, Raquel & Pérez-Mesa, Juan Carlos & Riefler, Petra, 2022. "A Review of Consumer Affinity Research: Recent Advances and Future Directions," MPRA Paper 119881, University Library of Munich, Germany.
    8. Nicolai J. Foss, 2012. "Linking Ethics and Economic Growth: a Comment on Hunt," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 6(3), September.
    9. Carla Hapsari & Jol Stoffers & Agus Gunawan, 2017. "The Influence of Perceived Cultural and Business Distance on International Marketing Strategy Decisions; A Case Study of Telkom Indonesia International," International Review of Management and Marketing, Econjournals, vol. 7(3), pages 238-245.
    10. David P. Ashmore & Roselle Thoreau & Corina Kwami & Nicola Christie & Nicholas A. Tyler, 2020. "Using thematic analysis to explore symbolism in transport choice across national cultures," Transportation, Springer, vol. 47(2), pages 607-640, April.
    11. Sebastian Schneider, 2022. "Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 274-290, June.
    12. Rita Saleh & Angela Bearth & Michael Siegrist, 2019. "“Chemophobia” Today: Consumers’ Knowledge and Perceptions of Chemicals," Risk Analysis, John Wiley & Sons, vol. 39(12), pages 2668-2682, December.
    13. Lord, Kenneth R. & Putrevu, Sanjay & Shi, Yi Zheng, 2008. "Cultural influences on cross-border vacationing," Journal of Business Research, Elsevier, vol. 61(3), pages 183-190, March.
    14. Bradley L Kirkman & Kevin B Lowe & Cristina B Gibson, 2017. "A retrospective on Culture’s Consequences: The 35-year journey," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(1), pages 12-29, January.
    15. Lucy Kok & Caroline Berden & Klarita Sadiraj, 2015. "Costs and benefits of home care for the elderly versus residential care: a comparison using propensity scores," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 16(2), pages 119-131, March.
    16. Wang, Xuehua & Wang, Xiaoyu & Fang, Xiang & Jiang, Qingyun, 2018. "Power distance belief and brand personality evaluations," Journal of Business Research, Elsevier, vol. 84(C), pages 89-99.
    17. Pizzetti, Marta & Chereau, Philippe & Soscia, Isabella & Teng, Fangyuan, 2023. "Attitudes and intentions toward masstige strategies: A cross-cultural study of French and Chinese consumers," Journal of Business Research, Elsevier, vol. 167(C).
    18. Anna Watson & Olufunmilola (Lola) Dada & Owen Wright & Rozenn Perrigot, 2019. "Entrepreneurial Orientation Rhetoric in Franchise Organizations: The Impact of National Culture," Entrepreneurship Theory and Practice, , vol. 43(4), pages 751-772, July.
    19. Nardi, Vinicius Antonio Machado & Jardim, William Carvalho & Ladeira, Wagner Júnior & Santini, Fernando, 2020. "A meta-analysis of the relationship between customer participation and brand outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 450-460.
    20. Alex Chan & Hoi Cheung, 2012. "Cultural Dimensions, Ethical Sensitivity, and Corporate Governance," Journal of Business Ethics, Springer, vol. 110(1), pages 45-59, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:48:y:2015:i:c:p:299-304. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.