Is it Possible to Improve the Relationship between Marketing and Sales?
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DOI: 10.18267/j.cebr.100
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- Dominique Rouzies & Erin Anderson & A. K. Kohli & R. E. Michaels & Barton A. Weitz & A. A. Zoltners, 2005. "Sales and Marketing Integration : A Proposed Framework," Post-Print halshs-00004748, HAL.
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More about this item
Keywords
marketing; sales; management; interfunctional relationship; information flow;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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