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Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen

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  • Helm, Roland
  • Gritsch, Stephanie

Abstract

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Suggested Citation

  • Helm, Roland & Gritsch, Stephanie, 2013. "Implementierung des Marketing-Intelligence Konzepts in B-to-B Unternehmen," University of Regensburg Working Papers in Business, Economics and Management Information Systems 474, University of Regensburg, Department of Economics.
    • Handle: RePEc:bay:rdwiwi:28171
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    File URL: https://epub.uni-regensburg.de/28171/4/Marketing_Intelligence_Diskussionsbeitrag_130513.pdf
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    References listed on IDEAS

    as
    1. Dominique Rouzies & Erin Anderson & A. K. Kohli & R. E. Michaels & Barton A. Weitz & A. A. Zoltners, 2005. "Sales and Marketing Integration : A Proposed Framework," Post-Print halshs-00004748, HAL.
    2. Margaret A. Peteraf & Jay B. Barney, 2003. "Unraveling the resource-based tangle," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 24(4), pages 309-323.
    3. Joël Le Bon & Dwight Merunka, 2006. "The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities," Post-Print hal-01822294, HAL.
    4. Porter, Michael E, 1979. "The Structure within Industries and Companies' Performance," The Review of Economics and Statistics, MIT Press, vol. 61(2), pages 214-227, May.
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    More about this item

    Keywords

    Marketing Intelligence; market-/resource-based view of strategy; Marktorientierung; Vertrieb;
    All these keywords.

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