A large-scale experiment on New Year’s resolutions: Approach-oriented goals are more successful than avoidance-oriented goals
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DOI: 10.1371/journal.pone.0234097
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- Hengchen Dai & Katherine L. Milkman & Jason Riis, 2014. "The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior," Management Science, INFORMS, vol. 60(10), pages 2563-2582, October.
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