From slacktivism to activism: Improving the commitment power of e-pledges for prosocial causes
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DOI: 10.1371/journal.pone.0231314
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References listed on IDEAS
- Kirk Kristofferson & Katherine White & John Peloza, 2014. "The Nature of Slacktivism: How the Social Observability of an Initial Act of Token Support Affects Subsequent Prosocial Action," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(6), pages 1149-1166.
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Cited by:
- C. Mónica Capra & Bing Jiang & Yuxin Su, 2022. "Do pledges lead to more volunteering? An experimental study," Economic Inquiry, Western Economic Association International, vol. 60(1), pages 87-100, January.
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