An open-sourced, web-based application to improve our ability to understand hunter and angler purchasing behavior from license data
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DOI: 10.1371/journal.pone.0226397
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- Morgan, Neil A. & Clark, Bruce H. & Gooner, Rich, 2002. "Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives," Journal of Business Research, Elsevier, vol. 55(5), pages 363-375, May.
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